REALITAS BISNIS VIRTUAL : KONVERGENSI KONTEN KREATOR MENJADI MEDIAPREUNEUR

VANNYA, ALSHEILA (2021) REALITAS BISNIS VIRTUAL : KONVERGENSI KONTEN KREATOR MENJADI MEDIAPREUNEUR. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Media convergence in the cyber media era provides opportunities for people to provide interesting and persuasive information. The realization of a social media platform, providing two-way interaction such as uploading, writing captions, and providing comments. It becomes a public space in the form of virtual reality. With the intensity of Instagram users in Indonesia based on January 2021 data of 82,320,000 and of course it will always change to encourage business opportunities, new introductions between companies and Instagram users. Instagram has a feature to upload photos, videos and provide detailed descriptions called captions. What's interesting, Creator Content is the job title of an urban person who is able to influence followers (followers of Instagram accounts). The name Mediapreneurship emerged, because thanks to the services of Content Creators, they were able to write in casual, slick language that was explained based on a persuasive writing style such as telling stories between close friends. So, it is necessary to distinguish between writing and visual styles to distinguish the content generated from a brand's campaign (partnership) so that these followers can understand the type of content that is purely based on stories and interesting content. With this variety of UGC or UCC content types, followers are smarter to be selective with content, they can pass keypoints from partnerships. Keywords : partnership, Instgram, konten kreator, UGC, Mediapreneurship Konvergensi media di era media siber memberikan peluang bagi masyarakat untuk memberikan informasi yang menarik dan persuasif. Terwujudnya platform media sosial, memberikan interaksi dua arah seperti mengunggah, menulis caption, dan memberikan komentar. Menjadi ruang publik dalam bentuk virtual reality. Dengan intensitas pengguna Instagram di Indonesia berdasarkan data Januari 2021 sebesar 82.320.000 dan tentunya akan selalu berubah untuk mendorong peluang bisnis, perkenalan baru antara perusahaan dan pengguna Instagram. Instagram memiliki fitur untuk mengunggah foto, video, dan memberikan deskripsi detail yang disebut caption. Yang menarik, Creator Content adalah sebutan pekerjaan seorang urban yang mampu mempengaruhi followers (pengikut akun Instagram). Nama Mediapreneurship muncul, karena berkat jasa para Content Creator, mereka bisa menulis dengan bahasa yang santai dan apik yang dijelaskan berdasarkan gaya penulisan yang persuasif seperti bercerita antar teman dekat. Jadi, perlu dibedakan antara tulisan dan gaya visual untuk membedakan konten yang dihasilkan dari kampanye merek (kemitraan) sehingga pengikut ini dapat memahami jenis konten yang murni berdasarkan cerita dan konten yang menarik. Dengan berbagai jenis konten UGC atau UCC ini, pengikut lebih pintar untuk selektif dengan konten, mereka dapat menyampaikan poin utama dari kemitraan. Kata Kunci: Konvergensi Media, Content Creator, UGC,Instagram, Mediapreneursip vi

Item Type: Thesis (S2)
NIM/NIDN Creators: 55218120010
Uncontrolled Keywords: Konvergensi Media, Content Creator, UGC,Instagram, Mediapreneursip vi
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Dede Muksin Lubis
Date Deposited: 29 Mar 2022 03:33
Last Modified: 29 Mar 2022 03:33
URI: http://repository.mercubuana.ac.id/id/eprint/58977

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