ANALISIS PENGARUH KEPERCAYAAN DAN KEMUDAHAN PENGGUNA TERHADAP LOYALITAS PELANGGAN GO-PAY DI UNIVERSITAS MERCU BUANA JAKARTA

ALFIANTO, ALLIF (2020) ANALISIS PENGARUH KEPERCAYAAN DAN KEMUDAHAN PENGGUNA TERHADAP LOYALITAS PELANGGAN GO-PAY DI UNIVERSITAS MERCU BUANA JAKARTA. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of trust and easy to use toward the loyalty of Go-Pay customers. Population in this research is student of Mercu Buana University Jakarta. The sample used is 190 respondents, calculated based on Hair et al formula. The sampling method uses purposive sampling. The methods of data collection using survey method, with the research intrument is a questionnaire. The data analysis method using Partial Least Square. This research proves that trust has a positive and significant effect on customer loyalty. Ease to use has a positive and significant effect on customer loyalty. Keywords: Trust, Ease to Use, Customer Loyalty, Go-Pay, Go-Jek, E-Money, Student Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan dan kemudahan pengguna terhadap loyalitas pelanggan Go-Pay. Populasi dalam penelitian ini adalah mahasiswa Universitas Mercu Buana Jakarta. Sampel yang dipergunakan adalah sebanyak 190 responden, dihitung berdasarkan rumus Hair et al. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakkan Partial Least Square. Penelitian ini membuktikan bahwa kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kemudahan pengguna berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kata Kunci : Kepercayaan, Kemudahan Pengguna, Loyalitas Pelanggan, Go-Pay Go-Jek, Pembayaran Elektronik, Mahasiswa

Item Type: Thesis (S1-Sarjana)
NIM: 43115110020
Uncontrolled Keywords: Kepercayaan, Kemudahan Pengguna, Loyalitas Pelanggan, Go-Pay Go-Jek, Pembayaran Elektronik, Mahasiswa
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.368 Programs For Specific Operating Systems and For Specific User Interfaces/Program untuk Sistem Operasi Tertentu dan Antarmuka Pengguna Khusus > 005.3684 Programs For Specific User Interfaces/Program untuk Tampilan Antarmuka Pengguna Khusus
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.438 Specific User Interfaces/Tampilan Antar Muka Pengguna Khusus
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 26 Dec 2020 04:29
Last Modified: 26 Dec 2020 04:29
URI: http://repository.mercubuana.ac.id/id/eprint/58788

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