PUNU, YOSUA BARAK (2021) KONSTRUKSI GAYA HIDUP MAHASISWA JAKARTA DALAM MEDIA SOSIAL INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The presence of Instagram among teenagers, makes this social media so admired. Students fall into the category of teenagers and make up the largest group of Instagram users in Indonesia from 2020 to 2021. In addition, there are many phenomena that occur on Instagram, such as the phenomena of Sisca Kohl with her luxurious lifestyle. This study uses Plummer’s theory which has three parts regarding lifestyle, namely activities, interest and opinion or abbreviated AIO. The paradigm used in this study is constructivist, using qualitative phenomenalogical methods. The informants of this study were five students from various universities and majors throughout Jakarta. There are three factors in the lifestyle display on Instagram by the five informants, namely hobbies, self and passion. The five informants have different lifestyle from the others. Keywords: Instagram, Life Style, Collage Student, Fenomenologi
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