REPRESENTASI IDEOLOGI RASISME DALAM FILM TO ALL THE BOYS I’VE LOVED BEFORE (STUDI ANALISIS SEMIOTIKA ROLAND BARTHES)

TASYA, NUGRAHNI AULIA (2021) REPRESENTASI IDEOLOGI RASISME DALAM FILM TO ALL THE BOYS I’VE LOVED BEFORE (STUDI ANALISIS SEMIOTIKA ROLAND BARTHES). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

To All The Boys I've Loved Before is a movie that was adapted from a New York Times Best-Selling novel and instead of being an entertainment, this movie experienced a contra at the first of the production, because almost all the production houses refused to maintain the Asian faces as the main characters that in line with the novel. Although in the end there were several production houses that agreed with this condition, the author also looks at the reviews of this movie, that there is a scene where the main character who played and also an Asian is seen watching an anti-Asian racist film in the movie. The author feels the need for further research because seen from the history of American film industry, which is still recorded as committing racism, and they also still believe that Asian faces will not attract the audience to watch. This research was conducted to expose the ideology of racism that being represent in To All The Boys I've Loved Before film, by using a qualitative research method, then analyzed using Roland Barthes' semiotics. The results of this study it was found that the racism that appears in this film is a myth, seen from the use of Asian faces as the main characters who are also protagonists that represents in To All The Boys I've Loved Before film. Which this movies is also included in the ranks of Hollywood films, which previously Asian faces were considered unable to sell in the box office. Keywords: Asian, Hollywood, Movie, Racism, Roland Barthes, Semiotics To All The Boys I've Loved Before merupakan film yang diangkat dari jajaran novel Best Seller versi New York Times dan alih-alih sebagai hiburan, film ini sempat mengalami kontra pada awalnya, karena hampir semua rumah produksi menolak mempertahankan wajah Asia sebagai pemeran utama yang sesuai dengan novel, walaupun pada akhirnya ada beberapa rumah produksi yang mengiyakan syarat ini, hingga saat penulis melirik ulasan dari film ini, bahwa ada selipan adegan yang dimana sang karakter utama yang memerankan sekaligus berwajah Asia diceritakan bahwa ia menyukai dan terlihat menyaksikan film yang merupakan film rasis anti-Asia. Penulis merasa perlu adanya penelitian lebih lanjut karena dilihat dari sejarah perfilman Amerika yang masih tercatat dalam melakukan rasisme dan masih memiliki paham bahwa wajah Asia tidak dapat melariskan film di pasaran. Penelitian ini dilakukan guna membongkar ideologi rasisme yang direpresentasikan dalam film To All The Boys I’ve Loved Before ini, dengan metode penelitian kualitatif, yang kemudian dianalisis dengan menggunakan semiotika Roland Barthes. Hasil penelitian ini ditemukan bahwa rasisme yang muncul dalam film ini merupakan mitos, dilihat dari penggunaan tokoh Asia sebagai karakter utama yang juga bersifat protagonis dan di representasikan dalam scene-scene yang terdapat pada film To All The Boys I’ve Loved Before ini. Film yang termasuk dalam jajaran film Hollywood, yang secara notabene sebelumnya tokoh Asia dianggap tidak bisa melariskan box office di pasaran. Kata kunci: Asia, Film, Hollywood, Rasisme, Roland Barthes, Semiotika

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