PUTRANTO, SURYO DWI (2019) STRATEGI KONVERGENSI MEDIA PADA RADIO BERITA DALAM UPAYA MEMPERLUAS JANGKAUAN AUDIENS ( Studi Kasus pada Radio Elshinta 90.0 FM Jakarta ). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
The thesis discusses strategy of convergence of radio media on the Elshinta radio. This reasearch uses qualitative approaches with the case study method and using a narrative and thematic analysis technique. This research stated that the convergence of content and models of content journalistic convergence is one of news radio strategy to extens audience coverage. The implementation of media convergence strategy adapted to strength of character, the context of needs, and culture of these forms of media. The convergence of content through the multimedia form become a model of media convergence to expand the coverage of the audience. Keywords : Media convergence, radio convergence, audience, content convergence, convergence model Tesis ini membahas strategi konvergensi media radio di Radio Elshinta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan menggunakan teknik analisis naratif dan tematik. Hasil penelitian ini menyatakan bahwa konvergensi pemberitaan dan model konvergensi jurnalistik konten merupakan salah satu strategi media radio dalam upaya perluasan audiens. Dalam implementasi strategi konvergensi media disesuaikan dengan kekuatan karakter, konteks kebutuhan, dan budaya dari media tersebut. Konvergensi konten melalui bentuk multimedia menjadi model konvergensi media dalam memperluas jangkauan audiens. Kata kunci : Konvergensi, media, konvergensi radio, audiens, konvergensi konten, model konvergensi
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT- 552-19-019 |
| Call Number: | T-52-MIB-19-002 |
| NIM/NIDN Creators: | 55216120022 |
| Uncontrolled Keywords: | Media convergence, radio convergence, audience, content convergence, convergence model, media, konvergensi radio, audiens, konvergensi konten, model konvergensi, MEDIA, manajemen bisnis dan industri media |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 24 Feb 2022 03:08 |
| Last Modified: | 20 Jun 2022 03:15 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/56724 |
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