PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI NEX (Studi Kasus Pada Konsumen Sepeda Motor Suzuki NEX Di Ciledug)

VIRGIANSYAH, VIRGIANSYAH (2020) PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI NEX (Studi Kasus Pada Konsumen Sepeda Motor Suzuki NEX Di Ciledug). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is to determine the effect of product quality, promotion, and price on customer satisfaction. The object of this research is Dealer Suzuki at Ciledug. This study was conducted on 100 respondents with a quantitative descriptive approach. Therefore, the data analysis used is the Analysis of Multiple Linear Regression Statistics. The results of this study indicate that the t test of Product Quality, Promotion, and Price has a significant effect on Customer Satisfaction on Dealer Suzuki at Ciledug. Keywords: Product Quality, Promotion, Price To Purchase Decision Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Promosi, dan Harga terhadap Keputusan Pembelian. Objek Penelitian ini adalah Dealer Suzuki di Ciledug. Penelitian ini dilakukan terhadap 100 responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Promosi, dan Harga berpengaruh signifikan terhadap Keputusan Pembelian Sepeda Motor Nex di Ciledug. Kata kunci : Kualitas Produk, Promosi, dan Harga Terhadap Keputusan Pembelian

Item Type: Thesis (S1-Sarjana)
NIM: 43114010311
Uncontrolled Keywords: Kualitas Produk, Promosi, dan Harga Terhadap Keputusan Pembelian
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 Jun 2020 05:48
Last Modified: 30 Jun 2020 05:48
URI: http://repository.mercubuana.ac.id/id/eprint/56121

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