SUPRAYOGI, MOHAMMAD (2019) KEPUASAN AUDIENCE SINETRON CINTA YANG HILANG (Study Banding Media TV dan Youtube). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to know there is a difference audience intention between television and youtube. The object for this research is all audience sinetron “Cinta yang Hilang” in Kebon Jeruk, Jakarta Barat area. This research was done to 100 respondens by random approanch. Thus, data analysis which is used is statistic analysis in the independent t-test. The result of this research shows there is difference between television and youtube. Keywords: audience intention Penelitian ini untuk mengetahui adanya perbedaan kepuasan audience sinetron “Cinta yang Hilang” menggunakan studi banding media televisi dan youtube. Objek penelitian ini adalah semua audience televise dan youtube. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa terdapat perbedaan yang signifikan tentang kepuasan audience. Kata kunci: Kepuasan Audience
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