ANALISA PENGARUH PERSEPSI HARGA , KUALITAS PELAYANAN DAN HUBUNGAN PEMASARAN PELANGGAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK OKSIGEN MEDIS DI PT. ANEKA GAS INDUSTRI , JAKARTA , INDONESIA

MULYANA, ALEX ISBAT (2019) ANALISA PENGARUH PERSEPSI HARGA , KUALITAS PELAYANAN DAN HUBUNGAN PEMASARAN PELANGGAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK OKSIGEN MEDIS DI PT. ANEKA GAS INDUSTRI , JAKARTA , INDONESIA. S2 thesis, Universitas Mercu Buana.

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Abstract

The purpose of this research is to find out the factors that influence the repurchase intensions of medical oxygen products. The type of research used is quantitative research. The data presented in this study was obtained through a questionnaire given to 180 respondents. The results of the study hypothesis testing to analyze the research data using SEM techniques, Lisrel 8. Results from This study found a significant relationship between perception of price, customer satisfaction and service quality with customer satisfaction, there was a significant relationship between perceptions of price, customer satisfaction and service quality with repurchase intensions and a significant relationship between customer satisfactions and repurchase intensions. Keywords: perception of price, customer satisfaction, service quality, repurchase intensions Tujuan dari penelitian untuk mengetahui faktor-faktor apa saja yang mempengaruhi minat pembelian ulang konsumen terhadap produk oksigen medis. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Data yang disajikan dalam penelitian ini didapatkan melalui kuesioner yang diberikan kepada 180 responden. Pengolahan data dalam penelitian ini menggunakan teknik SEM, Lisrel 8. Hasil dari penelitian ini adalah untuk menganalisa hubungan antara persepsi harga, kepuasan pelanggan dan kualitas pelayanan dengan kepuasan pelanggan, untuk menganalisa hubungan antara antara persepsi harga, kepuasan pelanggan dan kualitas pelayanan dengan keputusan pembelian ulang serta untuk menganalisa hubungan antara kepuasan pelanggan dengan keputusan pembelian ulang. Kata kunci: persepsi harga , kepuasan pelanggan , kualitas pelayanan , kepuasan pelanggan , keputusan pembelian ulang.

Item Type: Thesis (S2)
Call Number CD: CD/551. 19 025
NIM/NIDN Creators: 55116120195
Uncontrolled Keywords: persepsi harga , kepuasan pelanggan , kualitas pelayanan , kepuasan pelanggan , keputusan pembelian ulang.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 31 Dec 2021 06:33
Last Modified: 19 Apr 2022 08:06
URI: http://repository.mercubuana.ac.id/id/eprint/53375

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