PERANCANGAN MEDIA PROMOSI FAKULTAS KOPI MELALUI INSTAGRAM

LIWANG, FAJAR EFFENDI DAENG (2020) PERANCANGAN MEDIA PROMOSI FAKULTAS KOPI MELALUI INSTAGRAM. S1 thesis, Univesitas Mercu Buana Jakarta.

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Abstract

The presence of coffee sho changes people's lifestyles in drinking coffee. Drinking coffee is no longer dominated by adults, but also young men and women alike. Coffee shops can also be a meeting place with business partners, families, and even young people discussion areas. Coffee shops are starting to bloom in Indonesia and are attracting more and more coffee lovers. Its appearance is judged only to follow the lifestyle, because not all consumers who come to the coffee shop are coffee fans. This is seen from the phenomenon of the culinary industry, especially in the development of coffee shops in Jakarta. The lack of promotional activities is a problem for the "Faculty of coffee" coffee shop. This problem can be solved by making promotions, product information and attractive offers so that they can be delivered and packaged by making attractive packaging and sign boards. Kata Kunci: Kopi & Coffee shop. Kehadiran coffee shop mengubah gaya hidup masyarakat dalam menikmati kopi. Meminum kopi tidak lagi di dominasi orang dewasa, tetapi juga anak muda baik pria atau pun wanita. Coffee shop juga dapat menjadi tempat pertemuan dengan rekan bisnis, keluarga, bahkan tempat diskusi kaula muda. Coffee shop mulai marak di Indonesia dan semakin banyak menarik para pecinta kopi. Kemunculannya dinilai hanya mengikuti gaya hidup, karena tidak semua konsumen yang datang ke coffee shop adalah penggemar kopi. Hal ini dilihat dari fenomena industri kuliner khususnya dalam pengembangan coffee shopdi Jakarta. Kurangnya kegiatan promosi yang menjadi sebuah permasalahan bagi Coffee shop “Fakultas kopi”. Permasalahan ini dapat diselesaikan dengan cara membuat promosi, informasi produk dan penawaran yang menarik agar dapat disampaikan dan dikemas dengan membuat packaging yang menarik. Kata Kunci: Kopi & Coffee shop.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	42313010083
Uncontrolled Keywords:	Kopi & Coffee shop.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.7 Promotion of Libraries/Promosi Perpustakaan 100 Philosophy and Psychology/Filsafat dan Psikologi > 130 Paranormals/Paranormal > 133 Parapsychology and Occultism/Parapsikologi dan Ilmu Ghaib 100 Philosophy and Psychology/Filsafat dan Psikologi > 130 Paranormals/Paranormal > 133 Parapsychology and Occultism/Parapsikologi dan Ilmu Ghaib > 133.3 Divinatory Arts/Kepercayaan Kepada Tahayul 100 Philosophy and Psychology/Filsafat dan Psikologi > 130 Paranormals/Paranormal > 133 Parapsychology and Occultism/Parapsikologi dan Ilmu Ghaib > 133.3 Divinatory Arts/Kepercayaan Kepada Tahayul > 133.32 Fortune-Telling by Crystals and Stones; Dowsing; Fortune-Telling by Cards, Tea Leaves and Coffee Grounds, Oracles and Sibyls/Mencari Peruntungan Lewat Kristal dan Batu; Pencelupan; Mencari Peruntungan Lewat Kartu, Daun Teh and Kopi, Oracle and Siby 600 Technology/Teknologi > 610 Medical, Medicine, and Health Sciences/Ilmu Kedokteran, Ilmu Pengobatan dan Ilmu Kesehatan > 613 Personal Health, Hygiene/Ilmu Kesehatan Umum, Kesehatan Individu, Promosi Kesehatan, Higienis Umum > 613.1 Environmental Factor/Faktor Lingkungan yang Mempengaruhi Promosi Kesehatan
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	Dede Muksin Lubis
Date Deposited:	20 Dec 2021 05:32
Last Modified:	20 Dec 2021 05:32
URI:	http://repository.mercubuana.ac.id/id/eprint/52507

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