MUNAWIR, MUNAWIR (2019) ANALISA DAN PERANCANGAN SISTEM PENJUALAN OBAT BERBASIS E-COMMERCE PADA PT. KREANOVA PHARMARET (Apotek Roxy). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of technology and the internet that was so advanced created a kind of new business opportunity which where the transaction of business many done in electronics .Have suffered prosecution company to be more creative and innovative in developing business .An apothecary roxy as one of the business engaged in sales a drug and supplies kefarmasian spread in jakarta area , depok , tangerang and bekasi who have a problem extending marketing in the sale of products use manual system .To these problems the management have to do innovation the expansion of market targets through the creation of a system based e-commerce sales information .Analysis by the manufacture web design a system based on the move was taken to being able to expand the closely held an apothecary , minimize marketing costs , as well as made it easier for consumers to buy a medicine without coming to an apothecary .An analysis of the concept of ecommerce and the design of system using the unified modeling language (UML) and produces the design a display that is made it easier for consumers .The results of the analysis and the design of drug sales system based e-commerce recommended to continue analysis stage system development and to a system of pharmacy roxy drug sales. Key words: E-commerce, Sales, Market, Online Sales System Perkembangan Teknologi dan internet yang begitu pesat telah menciptakan jenis peluang bisnis yang baru dimana transaksi bisnis banyak dilakukan secara elektronika. Perusahaan telah dituntut untuk bisa lebih kreatif dan inovatif dalam mengembangkan bisnisnya. Apotek Roxy merupakan salah satu unit usaha yang bergerak di bidang penjualan obat dan perlengkapan kesehatan yang tersebar di area Jakarta, Depok, Tangerang dan Bekasi yang mempunyai masalah memperluas pemasaran dalam penjualan produk dengan cara manual. Permasalahan tersebut membuat pihak manajemen harus melakukan inovasi perluasan pasar sasaran melalui pembuatan sistem informasi penjualan berbasis ecommerce, pembuatan analisa perancangan sistem berbasis web tersebut dapat mampu memperluas jaringan pasar apotek, meminimalisir biaya pemasaran, serta memudahkan konsumen untuk membeli obat tanpa harus datang ke apotek. Analisis konsep e-commerce dan perancangan sistem menggunakan Unified Modeling Language (UML) dan menghasilkan rancangan tampilan yang memudahkan konsumen. Hasil analisa dan perancangan sistem penjualan obat web berbasis e-commerce merekomendasikan untuk melanjutkan tahap analisis dan pengembangan sistem untuk sistem penjualan obat Apotek Roxy menjadi mobile e-commerce. Kata Kunci: E-commerce, Penjualan, Pemasaran, Sistem penjualan online.
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