PENGARUH ONLINE TRUST TERHADAP PURCHASING DECISIONS DAN DAMPAKNYA TERHADAP REPURCHASE INTENTION PADA E-COMMERCE SHOPEE

RAMADHANI, RISKA (2020) PENGARUH ONLINE TRUST TERHADAP PURCHASING DECISIONS DAN DAMPAKNYA TERHADAP REPURCHASE INTENTION PADA E-COMMERCE SHOPEE. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to examine and analyze the relationship between online trust variables towards purchasing decisions that have an impact on repurchase intention in the e-commerce sector. The object of this research is consumers who have shopped at e-commerce Shopee, with a sample of 133 respondents of Shopee users. The approach used in this study is Component or Variance Based Structural Equation Model with an analysis tool (Smart-PLS 3.0). The results showed a positive and significant influence on online trust variables on purchasing decisions with T-count values> T-table (8.090 > 1.96) and the existence of a positive and significant influence on the variables of purchasing decisions on repurchase intention with the value of T-count> T-table (9.629 > 1.96). Keywords: Online Trust, Purchasing Decisions, Repurchase Intention. Penelitian ini bertujuan untuk menguji dan menganalisis hubungan antar variabel online trust terhadap purchasing decisions yang berdampak pada repurchase intention di sektor e-commerce. Objek penelitian ini merupakan konsumen yang pernah berbelanja di e-commerce Shopee, dengan sample sebanyak 133 responden pengguna Shopee. Pendekatan yang digunakan dalam penelitian ini adalah Component atau Variance Based Structural Equation Model dengan alat analisis (Smart-PLS 3.0). Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada variabel online trust terhadap purchasing decisions dengan nilai T-hitung > T-tabel (8.090 > 1.96) serta adanya pengaruh positif dan signifikan pada variabel purchasing decisions terhadap repurchase intention dengan nilai T-hitung > T-tabel (9.629 > 1.96). Kata kunci : Online Trust, Purchasing Decisions, Repurchase Intention

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/312
NIM: 43117110453
Uncontrolled Keywords: Online Trust, Purchasing Decisions, Repurchase Intention
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.3 Office Management/Manajemen Kantor, Manajemen Perkantoran
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.2 Plant Management/Manajemen Pabrik
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 11 Jul 2020 04:15
Last Modified: 11 Jul 2020 04:15
URI: http://repository.mercubuana.ac.id/id/eprint/51143

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