ISRIL, NOVISKA (2021) RESILIENSI BISNIS MEDIA MELALUI TINDAKAN KREATOR DALAM MENCIPTAKAN PROGRAM TELEVISI (Studi Fenomenologi Tim Kreatif Metro TV dalam Rentang WFH Darurat Covid-19 Tahun 2020). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The Covid-19 pandemic had a major impact on the economic sector, one of which was indonesia's television industry, from March to June 2020, television revenues decreased. To minimize losses, the media industry conducts resilience, survival and adaptability. The purpose of this study is to analyze the resilience of media business through action, awareness of Metro Tv's creative team in creating programs during the Covid-19 pandemic. This study uses social phenomenological method, qualitative approach. Based on the results of the study there are 2 (two) configuration actions taken by creative teams in creating programs during the pandemic, namely: co creation and solitary. The motive of the action is done for the business interests of the company and individuals. In addition, there are 2 (two) creative team awareness that is displayed awareness, and hidden awareness, it is done to build creative meaning. Keywords: Resilience, Business, Media, Television, Creative Pandemi Covid-19 berdampak besar bagi sektor perekonomian, salah satunya industri pertelevisian Indonesia, sejak bulan Maret hingga bulan Juni 2020, pendapatan televisi mengalami penurunan. Untuk menimalisir kerugian, industri media melakukan resiliensi, kemampuan bertahan dan beradaptasi. Tujuan penelitian ini adalah menganalisis resiliensi bisnis media melalui tindakan, kesadaran tim kreatif Metro Tv dalam menciptakan program saat pandemi Covid-19. Penelitian ini menggunakan metode fenomenologi sosial, pendekatan kualitatif. Berdasarkan hasil penelitian terdapat 2 (dua) kofigurasi tindakan yang dilakukan tim kreatif dalam menciptakan program dimasa pandemi, yaitunya: co creation dan soliter. Motif dari tindakan tersebut dilakukan untuk kepentingan bisnis perusahaan dan individu. Selain itu terdapat 2 (dua) kesadaran tim kreatif yaitunya kesadaran yang ditampakkan, dan kesadaran tersembunyi, hal tersebut dilakukan untuk membangun makna kreatif. Kata Kunci: Resiliensi, Bisnis, Media, Televisi, Kreatif
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