MUNAJAD, DEDE (2020) PENGELOLAAN ISU POLEMIK IMPOR BERAS JELANG PEMILU 2019 (Studi Kasus di KSP dan Kementerian Perdagangan). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Ahead of the 2019 General Election, the first simultaneous elections, namely the Election for Parliamentary Members, as well as the Presidential Election were held simultaneously, there was an abundance of information, especially regarding the rice imports. The issue of rice imports has become a polemic because there are differences in views between ministries and agencies. The Presidential Staff Office and the Ministry of Trade are facing problems in managing the issue of rice imports because it is a political issue full of the interests of parties and candidates contesting the 2019 Election. The approach of this research is a qualitative approach with the case study method. The theory used in this research is the Issue life-cycle theory in three perspectives, namely the perspective of public policy, corporate strategy, and pressure and interest groups which try to set a social agenda. The findings of this research are that the management of the polemic issue of rice imports ahead of the 2019 Election at the Presidential Staff Office and the Ministry of Trade does not run according to Presidential Instruction No. 9 of 2015 concerning Public Communication Management. The issue management implemented in both Institutions is also far from the standard or stage issue management approach developed by W. Howard Chase. Key Words: issues management, polemic of import, generan election 2019 Jelang Pemilihan Umum 2019, pada Pemilu Legislatif dan Pemilu Presiden yqng dilaksanakan serentak, terjadi keberlimpahan informasi terutama terkait dengan isu impor beras. Isu impor beras menjadi polemik karena ada perbedaan pandang antara kementerian dan Lembaga. Kantor Staf Presiden dan Kementerian Perdagangan menghadapi persoalan dalam mengelola isu impor beras tersebut karena menjadi isu politik yang sarat kepentingan partai dan kandidat yang bertarung pada Pemilu 2019. Pendekatan penelitian ini adalah pendekatan kualitatif dengan metode studi kasus. Teori yang digunakan dalam penelitian ini adalah teori Issue life-cycle dalam tiga perspektif yaitu perspektif public policy (kebijakan publik), corporate strategy (strategi korporat), dan pressure and interest groups (tekanan dan kelompok-kelompok kepentingan) yang berusaha menetapkan agenda sosial. Adapun temuan penelitia ini adalah manajemen isu polemik impor beras jelang Pemilu 2019 di Kantor Staf Presiden dan Kementerian Perdagangan tidak berjalan sesuai dengan Inpres No. 9 Tahun 2015 tentang Pengelolaan Komunikasi Publik. Pengelolaan isu yang dilaksanakan di kedua Lembaga juga jauh dari standar atau tahapan pendekatan pengelolaan isu yang dikembangkan oleh W. Howard Chase. Kata Kunci: pengelolaan isu, polemik impor, pemilu 2019
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