WAHYUDIN, ANGGA PERDANA (2019) PENGARUH ELECTRONIC WORD OF MOUTH, DAYA TARIK WISATA DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE GLAMPING LAKESIDE CIWIDEY KABUPATEN BANDUNG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of the business of tourism are the more complex and the market competition that are becoming more sharp means that to deal with its tourism has to having a good strategy and effective that there is very little play with the persevere even to surpass their competitors. The development of internet become one of the media which is very effective for tourism entrepreneurs and professionals in order to have a may in fact become a program will be also held draw many more visitors. Glamping Lakeside one of them products tourism serious developed by the company through internet media its focus through social media as instagram, facebook and other social media. With capital locations which have a panorama natural and beautiful could be tourist attraction that can be pulled visitor. Visit tourists decision will be influenced by external factors as information tourism circulating on the internet ( E-WOM ) , tourist attraction and location. This research used the explanatory research with a questionnaire as a tool of data collection with about until the as much as 120 respondents in Jakarta and Bekasi with the methods, the sample collection and the type of namely nonprobability the sampling method o]]]f sample that is used is the sampling method of purposive. Analysis technique that uses are descriptive and analysis inferensial analysis with Partial Least Square tools (Smart-PLS) version 3.0. Keywords : Elecrtonic Word Of Mouth, Travel Attractions, Location, Visiting Decision Perkembangan bisnis pariwisata yang semakin kompleks dan persaingan pasar yang semakin tajam menyebabkan para pelaku bisnis pariwisata harus memiliki strategi yang baik dan efektif agar dapa bertahan bahkan mengungguli pesaingnya. Perkembangan internet menjadi salah satu media yang sangat efektif bagi para pebisnis pariwisata agar dapat eksis bahkan dapat meningkatkan jumlah pengunjung. Glamping Lakeside salah satunya produk pariwisata yang serius dikembangkan oleh pengelolanya melalui media internet fokusnya melalui media sosial seperti Instagram, Facebook dan media sosial lainnya. Dengan modal lokasi yang memiliki panorama alam yang indah dan asri bisa menjadi daya tarik wisata yang dapat menarik wisatawan untuk berkunjung. Keputusan berkunjung wisatawan akan dipengaruhi oleh faktor-faktor eksternal seperti informasi wisata yang beredar di internet (E-WOM), daya tarik wisata dan lokasi. Tipe penelitian ini menggunakan pendekatan explanatory research dengan kuesioner sebagai alat pengumpulan data dengan sampe sebesar 120 responden di Jakarta dan Bekasi dengan metode pengambilan sampel yaitu non-probability sampling dan jenis sampel yang digunakan adalah sampling purposive. Teknik analisa yang digunakan adalah analisa deskriktif dan analisa inferensial dengan alat bantu Partial Least Square (Smart-PLS) versi 3.0. Kata Kunci : Elecrtonic Word Of Mouth, Daya Tarik Wisata, Lokasi, Keputusan Berkunjung
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