PENGARUH CITRA MEREK, HARGA, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN MAZDA 2 DI WILAYAH JAKARTA BARAT

IBRAHIM, BANU (2019) PENGARUH CITRA MEREK, HARGA, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN MAZDA 2 DI WILAYAH JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Research aims to understand the influence of image brand, the price, distribution of the decision the purchase.Object this research is all passersby mazda 2 in west jakarta.There are 140 respondents in the sample with meenggunakan convenience of sampling is and data collection method is using a questionnaire.The method of analysis data using regeresi linear multiple.The result of this research show an image of brand have had a positive impact and significant of the decision the purchase.Prices have had a positive impact and significant of the decision the purchase, and distribution have had a positive impact and significant of the decision the purchase. Keywords: Brand image, Price, Distribution, Purchase Decision, and Multiple Linier Regeression. Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek, Harga, Distribusi terhadap Keputusan Pembelian. Objek penelitian ini adalah seluruh pengguna mazda 2 di Jakarta Barat. Terdapat 140 responden sebagai sampel dengan meenggunakan convenience sampling merupakan dan metode pengumpulan data adalah dengan menggunakan kuesioner. Metode analisis data menggunakan Regeresi Linier Berganda. Hasil penelitian ini menunjukkan Citra Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dan Distribusi berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Kata Kunci :Citra Merek, Harga, Distribusi, Keputusan Pembelian, dan Regresi Linier Berganda.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 243
Call Number: SE/31/18/447
NIM: 43113010092
Uncontrolled Keywords: Citra Merek, Harga, Distribusi, Keputusan Pembelian, dan Regresi Linier Berganda.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 05 Mar 2019 03:53
Last Modified: 11 Oct 2019 02:48
URI: http://repository.mercubuana.ac.id/id/eprint/47733

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