PENGARUH IKLAN TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BAKMI MEWAH (Studi Kasus di Meruya Selatan)

ERLANGGA, PATRIK (2018) PENGARUH IKLAN TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BAKMI MEWAH (Studi Kasus di Meruya Selatan). S1 thesis, Universitas Mercu Buana.

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Abstract

This research is to find out television advertisements and prices for the decision to purchase luxury noodles. The object of this research is Bakmi Mewah in the south of West Jakarta. This research was conducted on 170 respondents using a quantitative descriptive approach. Therefore, analytical data analysis in the form of SEM-PLS. The results of this study indicate that there is a significant effect on the purchase decision of luxury noodles in the southern part of the country, and Television Advertising has no significant effect on the purchase decision of fancy noodles in the southern part Keywords: Television Advertising, Prices, Purchasing Decisions Penelitian ini untuk mengetahui pengaruh iklan televisi dan harga terhadap keputusan pembelian bakmi mewah. Objek penelitian ini adalah Bakmi Mewah di meruya selatan Jakarta barat. Penelitian ini dilakukan terhadap 170 responden dengan menggunakan pendekatan deskriptif kuantitatif. Oleh karena itu, Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa secara uji t Harga berpengaruh signikfikan terhadap keputusan pembelian bakmi mewah di meruya selatan, dan Iklan Televisi tidak berpengaruh signifikan terhadap keputusan pembelian bakmi mewah di meruya selatan Kata Kunci : Iklan Televisi , Harga , Keputusan Pembelian

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 18 381
NIM/NIDN Creators:	43114010327
Uncontrolled Keywords:	Iklan Televisi , Harga , Keputusan Pembelian
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Virda Syifa
Date Deposited:	29 Nov 2018 06:56
Last Modified:	07 Jan 2019 08:29
URI:	http://repository.mercubuana.ac.id/id/eprint/45784

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