AKTIVITAS PROGRAM CUSTOMER RETENTION MARKETING FREEDOM POSTPAID FAMILY PT INDOSAT OOREDOO 2018

ALFIONITA, MUTHIA (2018) AKTIVITAS PROGRAM CUSTOMER RETENTION MARKETING FREEDOM POSTPAID FAMILY PT INDOSAT OOREDOO 2018. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The increasing number of service companies telecommunication in indonesia make consumers the to in choosing products telecommunication service companies.To companies need to exercise a to maintain customers customer retention having influence very strong against profit. Customer retention is a form of loyalty that deals with behavior ( behavioural loyalty ) measured based on the consumer behavior buy demonstrated from the high frequency consumers buying a product. In this research using post-positivist paradigm.Perspective post- positivism is the flow of which aim to improve weaknesses positivism solely the ability direct observation towards an object the treatment.In an ontological manner, post-positivisme is critical realism. The result of this research is to figure out what is wanted in his totality in the number of subscribers especially for the user and of course for its customer retention especially the freedom it is already right postpaid for private television station PT .Indosat ooredoo. Kata Kunci: Customer Retention Marketing, Loyalitas Pelanggan, Freedom Postpaid family, PT INDOSAT OOREDOO Semakin banyaknya perusahaan jasa telekomunikasi di Indonesia membuat konsumen semakin leluasa dalam memilih produk perusahaan jasa telekomunikasi. Untuk itu perusahaan perlu menerapkan strategi agar mempertahankan pelanggan customer retention memiliki pengaruh yang sangat kuat terhadap profit. Apakah aktivitas retention di pascabayar Indosat Ooredoo saat ini sudah berjalan efektif dan apakah program Freedom Postpaid family sudah tepat untuk mempertahankan jumlah pelanggan pascabayar. Customer retention merupakan bentuk loyalitas yang berhubungan dengan perilaku (behavioural loyalty) yang diukur berdasarkan perilaku beli konsumen yang ditunjukkan dengan tingginya frekuensi konsumen membeli suatu produk. Dalam penelitian ini menggunakan paradigma post-positivist. Perspektif post- positivisme merupakan aliran yang ingin memperbaiki kelemahan-kelemahan positivisme yang hanya mengandalkan kemampuan pengamatan langsung terhadap objek yang diteliti. Secara ontologis, post-positivisme bersifat critical realism. Hasil penelitian ini adalah mencari tahu apa yang diinginkan pelanggan seutuhnya khususnya kepada pengguna dan apakah aktivitas customer retention khususnya Freedom Postpaid sudah tepat untuk PT. Indosat Ooredoo. Kata Kunci: Customer Retention Marketing, Loyalitas Pelanggan, Freedom Postpaid family, PT INDOSAT OOREDOO

Item Type: Thesis (S1)
NIM: 44316120042
Uncontrolled Keywords: Customer Retention Marketing, Loyalitas Pelanggan, Freedom Postpaid family, PT INDOSAT OOREDOO
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.368 Programs For Specific Operating Systems and For Specific User Interfaces/Program untuk Sistem Operasi Tertentu dan Antarmuka Pengguna Khusus > 005.3684 Programs For Specific User Interfaces/Program untuk Tampilan Antarmuka Pengguna Khusus
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.42 Systems Programming/Sistem Pemrograman
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.71 Data Communications/Komunikasi Data > 005.712 Programming For Specific Types of Computers, For Specific Operating Systems, For Specific User Interfaces/Pemrograman Untuk Jenis Komputer Tertentu, Untuk Sistem Operasi Tertentu, Untuk Tampilan Antarmuka Pengguna Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.77 Programming For Specific Types of Computers, For Specific Operating Systems, For Specific User Interfaces/Pemrograman Untuk Jenis Komputer Tertentu, Untuk Sistem Operasi Tertentu, Khusus untuk Tampilan Antarmuka Pengguna
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.78 Programz/Program
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu > 011.77 Computer Programs/Program Komputer
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Dede Muksin Lubis
Date Deposited: 17 Nov 2018 02:29
Last Modified: 17 Nov 2018 02:29
URI: http://repository.mercubuana.ac.id/id/eprint/45637

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