ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENGGUNAKAN FASILITAS E-STATEMENT PADA PT. BANK CENTRAL ASIA Tbk

WARDHANA, FRANCISCUS DWI PATA (2018) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENGGUNAKAN FASILITAS E-STATEMENT PADA PT. BANK CENTRAL ASIA Tbk. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

E-statements are provided to the bank on its customers to facilitate the customer see the various credit card transaction has been done where and whenever that is sent via e-mail. Research is carried out to the customer of PT BCA Tbk Jabodetabek region to find out the factors that affect the customer's interest in the BCA uses the facilities of the e-statement. Technical data analysis linear regression used is multiplied. The sample size used as many as 400 respondents by the method of purposive sampling. The results of the analysis of these studies showed R-square = 0.608 which it defined each variable that is the perception of usefulness; perception of ease; Security; the behavior and the quality of the internet a positive significant effect against the interest of the customer to use the facilities of the e-statement BCA. Keywords : customer's interest, e-statement, usefulness, ease to use, security, behaviour, internet’s quality E-statement merupakan fasilitas yang diberikan bank kepada nasabahnya untuk memudahkan nasabah melihat berbagai transaksi kartu kredit yang telah dilakukan dimana dan kapan saja yang dikirimkan melalui e-mail. Penelitian dilakukan kepada nasabah PT. BCA Tbk diwilayah Jabodetabek untuk mengetahui faktor-faktor yang mempengaruhi minat nasabah BCA menggunakan fasilitas e-statement. Teknis analisis data yang digunakan adalah regresi linear berganda. Ukuran sampel yang digunakan sebanyak 400 responden dengan metode purposive sampling. Hasil analisis penelitian ini menunjukan R-square = 0,608 yang mana hal tersebut dapat diartikan masing-masing variable yaitu persepsi kegunaan; persepsi kemudahan; keamanan; perilaku dan kualitas internet berpengaruh positif signifikan terhadap minat nasabah menggunakan fasilitas e-statement BCA. Kata Kunci : minat nasabah, e-statement, persepsi kegunaan, persepsi kemudahan, keamanan, perilaku, kualitas internet.

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