BASSYASY, HANI (2017) PENGARUH CELEBRITY ENDORSER LEE MIN HO DALAM TAYANGAN IKLAN TVC TERHADAP BRAND IMAGE LUWAK WHITE KOFFIE (Survey Mahasiswa Mercu Buana Fakultas Ilmu Komunikasi Aktif Kelas Reguler II Jurusan Periklanan dan Komunikasi Pemasaran Tahun 2014-2016). S1 thesis, Universitas Mercu Buana.
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Item Type: | Thesis (S1) |
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NIM/NIDN Creators: | 44314110116 |
Uncontrolled Keywords: | Celebrity Endorser, Iklan TVC, Brand Image |
Divisions: | Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran |
Depositing User: | Admin Perpus UMB |
Date Deposited: | 07 Mar 2017 15:04 |
Last Modified: | 08 Jun 2017 03:38 |
URI: | http://repository.mercubuana.ac.id/id/eprint/33138 |
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