ANALISIS KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DENGAN PROMOSI SEBAGAI VARIABEL

Susanto, Joko (2018) ANALISIS KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DENGAN PROMOSI SEBAGAI VARIABEL. S1 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 43114310081
Uncontrolled Keywords: Product Quality, price, brand image, Promotion, Purchase decision
Subjects: 600 Technology/Teknologi > 610 Medical, Medicine, and Health Sciences/Ilmu Kedokteran, Ilmu Pengobatan dan Ilmu Kesehatan > 613 Personal Health, Hygiene/Ilmu Kesehatan Umum, Kesehatan Individu, Promosi Kesehatan, Higienis Umum > 613.1 Environmental Factor/Faktor Lingkungan yang Mempengaruhi Promosi Kesehatan
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 23 Jul 2026 07:05
Last Modified: 23 Jul 2026 07:05
URI: http://repository.mercubuana.ac.id/id/eprint/102703

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