PENGARUH INOVASI PRODUK, PERSEPSI HARGA, ELECTRONIC WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PADA KOPI JAGO DI JAKARTA

HASANA, NURAINI (2026) PENGARUH INOVASI PRODUK, PERSEPSI HARGA, ELECTRONIC WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PADA KOPI JAGO DI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) Cover.pdf Download (506kB) | Preview
	Text (BAB I) BAB 1.pdf Restricted to Registered users only Download (252kB)
	Text (BAB II) BAB 2.pdf Restricted to Registered users only Download (341kB)
	Text (BAB III) BAB 3.pdf Restricted to Registered users only Download (244kB)
	Text (BAB IV) BAB 4.pdf Restricted to Registered users only Download (516kB)
	Text (BAB V) BAB 5.pdf Restricted to Registered users only Download (102kB)
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (167kB)
	Text (LAMPIRAN) LAMPIRAN.pdf Restricted to Registered users only Download (1MB)

Abstract

This study aims to analyze the effect of product innovation, price perception, electronic word of mouth, and service quality on repurchase intention for Kopi Jago in Jakarta. The population in this study is people in Jakarta who have purchased Kopi Jago. The sample used is 190 respondents in Jakarta. This study employs a quantitative approach with a purposive sampling method. Data collection was conducted using a survey method, with a questionnaire as the research instrument. Data analysis was performed using Partial Least Square (PLS). The results of the study are (1) product innovation has a positive effect on repurchase intention, (2) price perception has a positive effect on repurchase intention, (3) electronic word of mouth has a positive effect on repurchase intention, and (4) service quality has a positive effect on repurchase intention. Keywords: Product Innovation, Price Perception, Electronic Word of Mouth, Service Quality, Repurchase Intention Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk, persepsi harga, electronic word of mouth dan kualitas pelayanan terhadap minat beli ulang pada Kopi Jago di Jakarta. Populasi dalam penelitian ini yaitu masyarakat di Jakarta yang pernah membeli Kopi Jago. Sampel yang digunakan adalah 190 responden di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian berupa kuesioner. Metode analisis data menggunakan Partial Least Square (PLS). Hasil penelitian adalah (1) inovasi produk berpengaruh positif terhadap minat beli ulang, (2) Persepsi Harga berpengaruh positif terhadap minat beli ulang, (3) Electronic Word of Mouth berpengaruh positif terhadap minat beli ulang, dan (4) Kualitas Pelayanan berpengaruh positif terhadap minat beli ulang. Kata Kunci: Inovasi Produk, Persepsi Harga, Electronic Word of Mouth, Kualitas Pelayanan, Minat Beli Ulang

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43120010137
Uncontrolled Keywords:	Inovasi Produk, Persepsi Harga, Electronic Word of Mouth, Kualitas Pelayanan, Minat Beli Ulang
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 600 Technology/Teknologi > 600. Technology/Teknologi 600 Technology/Teknologi > 600. Technology/Teknologi > 608 Inventions and Patents/Inovasi, Penemuan dan Paten 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	08 Apr 2026 07:23
Last Modified:	08 Apr 2026 07:23
URI:	http://repository.mercubuana.ac.id/id/eprint/101896

Actions (login required)

View Item