STRATEGI TRANSFORMASI DIGITAL RADIO REPUBLIK INDONESIA (RRI) JAKARTA DALAM MEMPERTAHANKAN EKSISTENSI DI TENGAH PERSAINGAN MEDIA

MAYDITA, PENTA KRISNA (2026) STRATEGI TRANSFORMASI DIGITAL RADIO REPUBLIK INDONESIA (RRI) JAKARTA DALAM MEMPERTAHANKAN EKSISTENSI DI TENGAH PERSAINGAN MEDIA. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of digital technology is changing the landscape of the broadcasting industry, including radio as a conventional medium that is now facing stiff competition from various other digital media and platforms. Radio Republik Indonesia (RRI) Jakarta has a strategic responsibility to maintain its relevance and existence as a Public Broadcasting Institution (LPP). This research aims to analyse RRI Jakarta's digital transformation strategy in maintaining its existence amidst media competition, using media convergence theory and dynamic capabilities theory. This research uses a constructivist paradigm with a descriptive qualitative approach, through case study research method. Data collection was obtained through interviews, observation, and documentation in the RRI Jakarta environment. The research results show that RRI Jakarta applies a hybrid radio broadcast model; carries out an adaptive digital transformation strategy, including forming a New Media Content (KMB) team to responds digital content management needs; and utilizes digital platforms such as RRI Digital and Digital Audio Broadcasting Plus (DAB+) technology. Keywords: Digital Transformation, RRI Jakarta, Media Convergence, Dynamic Capabilities. Perkembangan teknologi digital mengubah lanskap industri penyiaran, termasuk radio sebagai media konvensional yang kini menghadapi persaingan ketat dengan berbagai media dan platform digital lainnya. Radio Republik Indonesia (RRI) Jakarta memiliki tanggungjawab strategis untuk menjaga relevansi dan eksistensinya sebagai Lembaga Penyiaran Publik (LPP). Penelitian ini bertujuan untuk menganalisis strategi transformasi digital RRI Jakarta dalam mempertahankan eksistensi di tengah persaingan media, menggunakan teori konvergensi media dan kapabilitas dinamis. Penelitian dilakukan menggunakan paradigma konstruktivis, dengan pendekatan kualitatif deskriptif, melalui metode penelitian studi kasus. Pengumpulan data diperoleh melalui wawancara, observasi, dan dokumentasi di lingkungan RRI Jakarta. Hasil penelitian menunjukkan bahwa RRI Jakarta menerapkan model siaran hybrid radio; melakukan strategi transformasi digital secara adaptif, termasuk membentuk tim Konten Media Baru (KMB) untuk merespon kebutuhan pengelolaan konten digital; hingga pemanfaatan platform digital seperti RRI Digital dan teknologi Digital Audio Broadcasting Plus (DAB+). Kata Kunci: Transformasi Digital, RRI Jakarta, Konvergensi Media, Kapabilitas Dinamis

Item Type:	Thesis (S2)
NIM/NIDN Creators:	55223120010
Uncontrolled Keywords:	Transformasi Digital, RRI Jakarta, Konvergensi Media, Kapabilitas Dinamis
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions:	Pascasarjana > Magister Ilmu Komunikasi
Depositing User:	khalimah
Date Deposited:	05 Mar 2026 08:34
Last Modified:	05 Mar 2026 08:34
URI:	http://repository.mercubuana.ac.id/id/eprint/101406

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