PERANCANGAN VISUAL DESAIN KAMPANYE APIK PRENEUR BAKTI PEMUDA FOUNDATION

FIRMANSAH, DIKI (2026) PERANCANGAN VISUAL DESAIN KAMPANYE APIK PRENEUR BAKTI PEMUDA FOUNDATION. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of digital media has changed the information consumption patterns of the younger generation, particularly those aged 17–25, who are highly responsive to social media-based visual communication. In the context of educational social entrepreneurship campaigns, visual communication design plays a crucial role in effectively conveying messages and building audience engagement. The Bhakti Pemuda Foundation's APIK Preneur campaign is an educational program aimed at promoting youth awareness and participation in social entrepreneurship. However, the previous campaign's visuals lacked a consistent design system, were less relevant to the visual characteristics of the younger generation, and were unable to optimally build identity and audience engagement. This final project aims to redesign the APIK Preneur visual campaign using a modern, minimalist design approach that is communicative, educational, and participatory. The design methods used include visual problem analysis, reference studies of similar campaigns, design concept determination, and implementation of a content distribution strategy based on the AISAS (Awareness–Interest–Search–Action–Share) model on Instagram. The design focused on developing a visual identity, layout system, illustration style, and content format that aligns with the characteristics of the target audience. The resulting design is a consistent visual campaign system that is adaptive to social media and capable of increasing message readability and audience engagement. This design is expected to be an effective visual communication solution to support APIK Preneur's educational goals while simultaneously building a sustainable social entrepreneurship community among youth. Keywords: visual communication design, campaign, social media, Perkembangan media digital telah mengubah pola konsumsi informasi generasi muda, khususnya remaja usia 17–25 tahun yang sangat responsif terhadap komunikasi visual berbasis media sosial. Dalam konteks kampanye edukatif kewirausahaan sosial, Desain komunikasi visual memiliki peran penting dalam menyampaikan pesan secara efektif. dan membangun keterlibatan audiens. Kampanye APIK Preneur Bhakti Pemuda Foundation merupakan program edukatif yang bertujuan mendorong kesadaran dan partisipasi remaja dalam kewirausahaan sosial. Namun, visual kampanye sebelumnya belum memiliki sistem desain yang konsisten, kurang relevan dengan karakter visual generasi muda, serta belum mampu membangun identitas dan keterlibatan audiens secara optimal. Tugas Akhir ini bertujuan untuk merancang ulang kampanye visual APIK Preneur dengan pendekatan desain modern minimalis yang komunikatif, edukatif, dan partisipatif. Metode perancangan yang digunakan meliputi analisis permasalahan visual, studi referensi kampanye sejenis, penentuan konsep desain, serta penerapan strategi distribusi konten berbasis model AISAS (Awareness–Interest–Search–Action–Share) pada media sosial Instagram. Perancangan difokuskan pada pengembangan identitas visual, sistem tata letak, gaya ilustrasi, dan format konten yang sesuai dengan karakter target audiens. Hasil perancangan berupa sistem kampanye visual yang konsisten, adaptif terhadap media sosial, dan mampu meningkatkan keterbacaan pesan serta engagement audiens. Perancangan ini diharapkan dapat menjadi solusi komunikasi visual yang efektif dalam mendukung tujuan edukatif APIK Preneur sekaligus membangun komunitas kewirausahaan sosial yang berkelanjutan di kalangan remaja. Kata kunci: desain komunikasi visual, kampanye, media sosial,

Item Type:	Thesis (S1)
NIM/NIDN Creators:	42321110018
Uncontrolled Keywords:	desain komunikasi visual, kampanye, media sosial,
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	27 Feb 2026 08:27
Last Modified:	27 Feb 2026 08:27
URI:	http://repository.mercubuana.ac.id/id/eprint/101244

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