Djaya, Noor (2014) PENGARUH HARGA, PRODUK, PROMOSI, DISTRIBUSI DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN YAMAHA MIO DI PT. YAMAHA MOTOR KENCANA INDONESIA. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
|
Text (Cover)
01. Cover Luar Karya Akhir.pdf Download (476kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Cover)
02. Cover Dalam Karya Akhir.pdf Restricted to Registered users only Download (458kB) |
|
|
Text (Abstrak)
03. Abstrak in english.pdf Download (444kB) | Preview |
|
|
Text (Abstrak)
04. Abstrak in indonesia.pdf Download (443kB) | Preview |
|
|
Text (Lembar Pengesahan)
05. Pengesahan.pdf Download (443kB) | Preview |
|
|
Text (Lembar Pernyataan)
06. Pernyataan.pdf Download (443kB) | Preview |
|
|
Text (Kata Pengantar)
07. Kata Pengantar.pdf Download (447kB) | Preview |
|
|
Text (Daftar Isi)
08. Daftar Isi.pdf Download (447kB) | Preview |
|
|
Text (Daftar Tabel)
09. Daftar Tabel.pdf Download (443kB) | Preview |
|
|
Text (Daftar Gambar)
10. Daftar Gambar.pdf Download (443kB) | Preview |
|
|
Text (Daftar Lampiran)
11. Daftar Lampiran.pdf Download (461kB) | Preview |
|
|
Text (Bab 1)
12. BAB I.pdf Restricted to Registered users only Download (663kB) |
|
|
Text (Bab 2)
13. BAB II.pdf Restricted to Registered users only Download (82kB) |
|
|
Text (Bab 3)
14. BAB III.pdf Restricted to Registered users only Download (585kB) |
|
|
Text (Bab 4)
15. BAB IV.pdf Restricted to Registered users only Download (564kB) |
|
|
Text (Bab 5)
16. BAB V .pdf Restricted to Registered users only Download (627kB) |
|
|
Text (Bab 6)
17. BAB VI .pdf Restricted to Registered users only Download (448kB) |
|
|
Text (Daftar Pustaka)
18. Daftar Pustaka.pdf Restricted to Registered users only Download (475kB) |
|
|
Text (Lampiran)
20. Lampiran 2.pdf Restricted to Registered users only Download (530kB) |
|
|
Text
22. lampiran 4.pdf Restricted to Registered users only Download (490kB) |
|
|
Text
23. lampiran 5.pdf Restricted to Registered users only Download (485kB) |
Abstract
This research to analyze the effect of price, product, promotion, distribution, and service to customer satisfaction in PT Yamaha Mio. Yamaha Motor Kencana Indonesia, Jakarta. The research population was all consumers who use Yamaha Mio motorcycle with 97 respondents to the survey method and the nature of research and explanatory research that explanations describing, explaining the nature and circumstances that were happening at the time of the study and look for reasons because of the incident. The results of the data were processed with SPSS 17. Results of the research was the effect of price, product, promotion, distribution and service together each having an influence on customer satisfaction. Keywords: Price, Product, Promotion, Distribution, Service, Customer Satisfaction Penelitian ini bertujuan untuk menganalisis pengaruh harga, produk, promosi, distribusi, dan pelayanan terhadap kepuasan konsumen Yamaha Mio di PT. Yamaha Motor Kencana Indonesia, Jakarta. Populasi penelitian adalah seluruh konsumen yang menggunakan sepeda motor Yamaha Mio dengan metode survey terhadap 97 responden dan sifat penelitian Explanatory Research yaitu penjelasan dan memaparkan, menjelaskan sifat dan keadaan yang sedang terjadi pada saat penelitian berlangsung dan mencari sebab – sebab kejadian. Hasil data diolah dengan SPSS 17. Hasil penelitian adalah pengaruh harga, produk, promosi, distribusi dan pelayanan secara bersama – sama memilik pengaruh terhadap kepuasan konsumen. Kunci : Harga, Produk, Promosi, Distribusi, Pelayanan, Kepuasan Konsumen
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-14-004 |
| Call Number: | TM/51/14/170 |
| NIM/NIDN Creators: | 55110120193 |
| Uncontrolled Keywords: | Harga, Produk, Promosi, Distribusi, Pelayanan, Kepuasan Konsumen, mku, manajemen keuangan |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 05 Feb 2015 08:47 |
| Last Modified: | 27 Jun 2022 04:21 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/13785 |
Actions (login required)
 |
View Item |
