BIDELLIA, DAR DINGIE (2015) PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP PURCHASE INTENSION PADA PRODUK KOPI GOOD DAY DI KOTA DEPOK. S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 15 270 |
| NIM/NIDN Creators: | 43113110202 |
| Uncontrolled Keywords: | Kopi, kopi Good Day, artis, iklan, Celebrity Endorsement, Brand Awareness, Purchase Intension. |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 29 Aug 2015 13:08 |
| Last Modified: | 17 May 2022 10:30 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/9970 |
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