ANALISIS RESEPSI FOLLOWERS AKUN TIKTOK @VMULIANA MENGENAI KONTEN #CONTEKANJAWABANINTERVIEW

WULANDARI, WIDIA (2024) ANALISIS RESEPSI FOLLOWERS AKUN TIKTOK @VMULIANA MENGENAI KONTEN #CONTEKANJAWABANINTERVIEW. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

TikTok is one of the most popular social media platforms, especially among the younger generation. This platform offers a wide variety of content, one of which is the #ContekanJawabanInterview content on Vina Muliana's TikTok account. This content is often used as an educational tool regarding careers for viewers. This study aims to analyze the reception of followers towards the #ContekanJawabanInterview content.This research uses a qualitative approach with a constructivist paradigm. The theory used is Stuart Hall's encoding-decoding theory. The data collection technique used is in-depth interviews with six informants. The results of the study show that the #ContekanJawabanInterview content has an easy-to-understand delivery method, the message conveyed is relevant to the current context, and the interview experiences of followers are in a dominant position of accepting the message conveyed. The quality of the content is effective, and the benefits of the content for followers are in a negotiated position, with none being in an oppositional position. Media Sosial TikTok saat ini merupakan salah satu platform yang paling populer, terutama di kalangan generasi muda. Platform ini menyajkan banyak konten yang beragam, salah satunya adalah konten #ContekanJawabanInterview pada akun TikTok Vina Muliana. Konten tersebut kerap kali dijadikan sarana edukasi mengenai karir bagi para penonton. Penelitian ini bertujuan untuk mengetahui analisis reserpi followers terhadap konten #ContekanJawaban Interview. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma konstruktivis. Teori yang digunakan yaitu teori encoding-decoding Stuar Hall. Teknik pengumpulan data yang digunakan yaitu wawancara mendalam terhadap enam informan. Hasil penelitian menunjukan bahwa konten #Contekan Jawaban Interview memiliki cara penyampaian yang mudah dipahami oleh followers, isi pesan yang disampaikan sesuai dengan konteks saat ini, dan pengalaman wawancara followers berada dalam posisi dominan menerima pesan yang disampaikan. Kualitas konten yang efektif, dan manfaat konten bagi followers berada dalam posisi negosiasi, dan tidak ada yang berada dalam posisi oposisi.

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 24 224
NIM/NIDN Creators:	44219110087
Uncontrolled Keywords:	Analisis Resepsi,contekan jawaban interview, TikTok, Vina Muliana
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	AFIFAH SALMA RAMADINA
Date Deposited:	08 Oct 2024 03:32
Last Modified:	08 Oct 2024 03:32
URI:	http://repository.mercubuana.ac.id/id/eprint/92310

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