OPINI MAHASISWA FAKULTAS ILMU KOMUNIKASI UNIVERSITAS MERCU BUANA JAKARTA PADA GEKRAF PASCA PENYELENGGARAAN GEKRAF'S PARIS FASHION SHOW AT PARIS FASHION WEEK 2022 (Studi Deskriptif Kuantitatif Opini Publik Pada Gekraf Di Media Sosial Instagram)

PUTRI, TATSA APRILIA MAHARANI MEGASARI (2024) OPINI MAHASISWA FAKULTAS ILMU KOMUNIKASI UNIVERSITAS MERCU BUANA JAKARTA PADA GEKRAF PASCA PENYELENGGARAAN GEKRAF'S PARIS FASHION SHOW AT PARIS FASHION WEEK 2022 (Studi Deskriptif Kuantitatif Opini Publik Pada Gekraf Di Media Sosial Instagram). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Informations spreading as easily on social media. Considering the nature and accessibility of interactions on social media platforms which are also rapid and flexible. This phenomenonis also closely related to people's cognitive behavior in managing information received via social media platforms. What happened to the National Creative Economy Movement (GEKRAF) after holding theirevent which was titled "Gekraf's Paris Fashion Show at Paris Fashion Week 2022" proves that misinformation which were understood. and has already been published can lead to negative opinions as feedback from an unsuspecting audience which at the initial, has no proving with chronological truth or reality of the problem. Through this research, researchers want to assess how students of Mercu Buana Jakarta Faculty of Communication respond to misinformation, social media behavior and public opinion responses in this case and explain the criteria obtained through this research. The purpose of this research is to understand the perspectives and horizons of students of the Faculty of Communication Sciences, Mercu Buana University, Jakarta in understandingsocial problems through public opinion from a communication perspective and to find out the evaluations expected by students through the polemic of "Gekraf's Paris Fashion Show at Paris Fashion Week 2022" holding. This research is a quantitative descriptive method which explains the research conclusions using a quantitative method using a questionnaire. The results of this research that are the majority of Faculty of Communication of Mercu Buana University of Jakarta’s students can detail problems quite well. Most agreed that GEKRAF highly recommended to evaluate the progress of the programs they initiate in various aspects ranging from providing independent event titles, even providing pre- education for invited brand representatives in the behavior of spreading information so thatit does not become 'misleading', transparency regarding the legality of event titles, and theircommunicative solution after problems emerge. Then, in the context of mass social media behavior, according to the majority of Faculty of Communication of Mercu Buana Universityof Jakarta’s students, are still really need to have social media enrichment and literacy in the scope of behavior patterns, responsiveness to information and information processing informing public opinion on the problems being studied. Keyword : Public Opinion, Misinformation, social media Informasi dapat dengan mudah menyebarluas di media sosial. Menilik sifat danaksesibilitas interaksi pada platform media sosial yang juga rapid dan fleksibel. Fenomena tersebut juga sangat berkaitan dengan perilaku kognitif masyarakat dalam mengelola informasi yang diterima melalui platform media sosial. Apa yang terjadi pada Gerakan Ekonomi Kreatif Nasional (GEKRAF) setelah penyelenggaraan event mereka yang diberi tajuk “Gekraf’s Paris Fashion Show at Paris Fashion Week 2022” membuktikan bahwa kekeliruan informasi yang dipahami dan terlanjurdipublikasikan dapat mengusung opini yang negatif sebagai feedback dari khalayak yang tidak terlebih dahulu mengkonfirmasi kebenaran atau realitas kronologis yang ada di lapangan. Tujuan penelitian ini adalah untuk memahami perspektif dan cakrawala mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta dalam memahami permasalahan sosial melalui opini publik dalam sudut pandang komunikasi dan mengetahui evaluasi yang diharapkan oleh mahasiswa melalui polemik penyelenggaraan “Gekraf’s ParisFashion Show at Paris Fashion Week 2022” Penelitian ini menggunakan metode deskriptif kuantitatif yang mana memaparkan konklusi penelitian dalam metode kuantitatif menggunakan kuesioner. Hasil penelitian ini ; mayoritas mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta dapat memerincikan permasalahan dengan cukup baik. Sebagian besar menyatakan bahwa GEKRAF memang sangat perlu mengevaluasiberjalannya program-program yang mereka inisiasikan dalam berbagai aspek mulai dari pemberian judul acara yang independen, hingga praedukasi untuk perwakilan brand-brand yang diundang dalam perilaku menyebar informasi agar tidak menjadi ‘misleading’, transparansi atas legalitas judul acara mereka, dan sikap pasca permasalahan mencuat. Kemudian, pada konteks perilaku bermedia sosial masyarakat Indonesia menurut sebagian besar mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta masih sangat memerlukan pengayaan dan literasi bermedia sosial dalam lingkup pola perilaku, responisivitas terhadap informasi dan pengolahan informasi dalam pembentukan opini publik pada permasalahan yang dikaji. Kata Kunci : Opini Publik, Misinformasi, Sosial Media

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