LUMAQUEZ, ANDRAE OJEDA (2024) THE EFFECTS OF ESCAPISM AND SELF EXPRESSION TOWARDS USER INTENTION AMONG GENERATION Z TIKTOK USERS WITH USER ENGAGEMENT AS MEDIATING VARIABLE. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The research aimed to explore and assess the impact of hedonistic experiences, specifically escapism and self-expression, on user intention to use the TikTok app, with user engagement serving as a mediator. The study focuses on TikTok users aged between 15 and 23 years old residing in major Indonesian cities, including JaBoDeTaBek, Bandung, Semarang, Yogyakarta, and Surabaya. Employing nonprobability sampling, specifically purposive sampling, the research gathered quantitative data through a survey method utilizing Google Forms to distribute questionnaires. The questionnaire, designed with criteria and value weights based on a Likert scale, was completed by 213 TikTok users, resulting in a 100% return rate. Data analysis was conducted using descriptive analysis techniques, with the Partial Least Square (PLS) approach implemented through the SmartPLS version 3.2.9 software program. The findings of this research indicate that for Genz Tiktok users: (1) Escapism has a positive and significant influence on User Intention, (2) Escapism has a positive and significant influence on User Engagement, (3) Selfexpression has a positive and significant influence on User engagement. (4) Selfexpression has a positive but not significant influence on User Intention. (5) User Engagement has a positive and significant influence on User Intention. (6) User Engagement partially mediates escapism and user intention. (7) User Engagement fully mediates self-expression and user intention.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 24 336 |
| NIM/NIDN Creators: | 43120010338 |
| Uncontrolled Keywords: | Hedonism, Escapism, Self-expression, User Engagement, User Intention |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ANANDA NADIRA PUTRI |
| Date Deposited: | 25 Sep 2024 04:41 |
| Last Modified: | 25 Sep 2024 04:41 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91783 |
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