DJABBAR, RENALDI UTAMA (2024) PENGARUH ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, DAN GREEN ADVERTISING TERHADAP NIAT BELI MOTOR LISTRIK GESITS PADA GENERASI Z. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to analyze the influence of Attitude, Subjective Norm, Perceived Behavioral Control, and Green Advertising on the Intention to Purchase GESITS Electric Motorbikes in Generation Z. The object of this research is Generation Z Respondents who live in the JABODETABEK area, Indonesia. The sample used in this research was 200 respondents. The sampling technique used purposive sampling and the methods used was SEM-PLS with the SmartPLS 4 analysis tool. The results of this research show that Attitude, Subjective Norm, Perceived Behavioral Control, and Green Advertising have a positive and significant effect on Generation Z's purchase intention for GESITS electric motorbikes. Keywords : Attitude, Subjective Norm, Perceived Behavioral Control, Green Advertising, Purchase Intention, Generation Z. Penelitian ini bertujuan untuk menganalisis Pengaruh Attitude, Subjective Norm, Perceived Behavioral Control, dan Green Advertising Terhadap Niat Beli Motor Listrik GESITS Pada Generasi Z. Objek penelitian ini adalah Responden Generasi Z yang berdomisili di wilayah JABODETABEK, Indonesia. Sampel yang digunakan dalam penelitian ini adalah sebanyak 200 responden. Teknik pengambilan sampel menggunakan purposive sampling dan metode yang digunakan adalah SEM-PLS dengan alat analisis SmartPLS 4. Hasil penelitian ini menunjukkan bahwa Attitude, Subjective Norm, Perceived Behavioral Control, dan Green Advertising berpengaruh positif dan signifikan terhadap Niat Beli motor listrik GESITS pada Generasi Z. Kata Kunci : Attitude, Subjective Norm, Perceived Behavioral Control, Green Advertising, Niat Beli, Generasi Z.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 24 322 |
| NIM/NIDN Creators: | 43120010277 |
| Uncontrolled Keywords: | Attitude, Subjective Norm, Perceived Behavioral Control, Green Advertising, Niat Beli, Generasi Z. |
| Subjects: | 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 24 Sep 2024 01:49 |
| Last Modified: | 24 Sep 2024 01:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91703 |
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