YUSHELA, SHEREN (2024) REPRESENTASI SENSUALITAS PEREMPUAN DALAM VIDEO MUSIK (G)I-DLE “NXDE” (Analisis Semiotika John Fiske). S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Pembahasan mengenai perempuan tidak lepas dari pengaruh budaya. Secara umum, pembahasan tentang perempuan lebih sering membahas aspek biologis dan ekologis. Tubuh perempuan seringkali dianggap sebagai objek yang harus memenuhi standar kecantikan tertentu dan diikat oleh norma-norma sosial yang membatasi peran mereka dalam masyarakat. Video musik "Nxde" oleh (G)I-dle memberikan pandangan alternatif tentang sensualitas perempuan yang tidak terpaku pada standar tersebut. Penelitian ini bertujuan mendeskripsikan representasi sensualitas perempuan dalam video musik "Nxde" karya (G)I-dle. Jenis penelitian yang digunakan adalah kualitatif deskriptif, yang akan menggambarkan bagaimana representasi sensualitas perempuan dalam video ini melalui analisis semiotika John Fiske. Sumber data diperoleh dari data primer dan sekunder. Subjek penelitian adalah video musik "Nxde" dan objek penelitian adalah representasi sensualitas perempuan melalui potongan adegan dan lirik lagu. Penelitian menyimpulkan bahwa video ini merepresentasikan sensualitas perempuan dengan cara positif dan mendalam, melampaui sekadar menampilkan tubuh perempuan. Pada level realitas, video menggambarkan elemen visual dan aksi yang terinspirasi dari ikon budaya populer, terutama Marilyn Monroe, sebagai bentuk ekspresi diri yang kuat dan bebas. Pada level representasi, pencahayaan hangat dan pengambilan gambar yang efektif menyampaikan pesan tentang identitas dan kekuatan perempuan. Pada level ideologi, video ini mempromosikan pemberdayaan perempuan, menolak objektifikasi dan standar kecantikan yang dipaksakan, serta mendorong redefinisi konsep sensualitas perempuan. Discussions about women are inseparable from cultural influences. Generally, discussions about women more often focus on biological and ecological aspects. Women's bodies are often seen as objects that must meet certain beauty standards and are bound by social norms that limit their roles in society. The music video "Nxde" by (G)I-dle presents an alternative view of female sensuality that is not confined to such standards. This research aims to describe the representation of female sensuality in the music video "Nxde" by (G)I-dle. A qualitative descriptive research method was used, which will describe how female sensuality is represented in this video through John Fiske's semiotic analysis. Data sources were obtained from primary and secondary data. The research subject is the music video "Nxde" and the research object is the representation of female sensuality through scene cuts and lyrics. The research concludesthat this video representsfemale sensuality in a positive and profound way, going beyond simply displaying women's bodies. At the reality level, the video depicts visual elements and actions inspired by popular culture icons, especially Marilyn Monroe, as a form of strong and free self-expression. At the representational level, warm lighting and effective cinematography convey messages about female identity and power. At the ideological level, this video promotes female empowerment, rejects objectification and imposed beauty standards, and encourages a redefinition of the concept of female sensuality.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44120010144 |
| Uncontrolled Keywords: | sensualitas perempuan, budaya populer, representasi female sensuality, popular culture, representation |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan |
| Divisions: | Fakultas Ilmu Komunikasi > Penyiaran |
| Depositing User: | NAYLA AURA RAYANI |
| Date Deposited: | 19 Sep 2024 05:21 |
| Last Modified: | 19 Sep 2024 05:21 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91573 |
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