PERANCANGAN IDENTITAS VISUAL REZA SALON

ALIFA, KANNA (2024) PERANCANGAN IDENTITAS VISUAL REZA SALON. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This design aims to design an effective visual identity for Reza Salon, a beauty salon that focuses on hair and beauty services for women. A strong and consistent visual identity is important to differentiate Reza Salon from its competitors and create a professional and trusted image in the eyes of customers. The method used in this design includes data collection through interviews with the owner of Reza Salon. The results of the data collection are then used to design visual identity elements, such as logo, color palette, typography, and supergraphics and then apply them to the main and supporting media. The results of the design show that the visual identity is able to increase the attractiveness and recognition of Reza Salon among the target market and is able to reflect the image and services offered by this salon. Keywords: beauty shop, visual identity, logo, women Perancangan ini bertujuan untuk merancang identitas visual yang efektif bagi Reza Salon, sebuah salon kecantikan yang berfokus pada layanan perawatan rambut dan kecantikan bagi wanita. Identitas visual yang kuat dan konsisten penting untuk membedakan Reza Salon dari kompetitornya serta menciptakan citra yang profesional dan terpercaya di mata pelanggan. Metode yang digunakan dalam perancangan ini meliputi pengumpulan data melalui wawancara pemilik Reza Salon. Hasil dari pengumpulan data tersebut kemudian digunakan untuk merancang elemen-elemen identitas visual, seperti logo, palet warna, tipografi, dan supergrafis kemudian menerapkannya pada media utama dan pendukung. Hasil dari perancangan menunjukkan bahwa identitas visual mampu meningkatkan daya tarik dan pengenalan Reza Salon di antara target pasar serta mampu mencerminkan citra dan layanan yang ditawarkan oleh salon ini. Kata kunci: salon, identitas visual, logo, wanita

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