ANALISIS DESKRIPTIF PERSONAL BRANDING SALMANTYO ASHRIZKY PRIADI MELALUI MEDIA SOSIAL INSTAGRAM (Studi Pada Akun Instagram @salpriadi)

HERMAWAN, NICKLES (2024) ANALISIS DESKRIPTIF PERSONAL BRANDING SALMANTYO ASHRIZKY PRIADI MELALUI MEDIA SOSIAL INSTAGRAM (Studi Pada Akun Instagram @salpriadi). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Sal Priadi, as one of the singers and actors who utilize social media as a platform to build their personal brand. The use of Instagram aligns with the goal of easier self-branding in front of the public through social media utilization. This research aims to conduct descriptive analysis of Salmantyo Ashrizky Priadi's personal branding through the Instagram platform, focusing on the @salpriadi account. Sal Priadi is a rising singer and musician on social media, focusing on the indie pop genre, which appeals to the taste of most young people today. Through a qualitative approach, this study explores various elements contributing to Salmantyo Ashrizky Priadi's personal branding, including posted content, communication style, interaction with followers, and his social media image associated with the Authentic Personal Branding Theory proposed by Rampersad. Data collection methods involve direct observation of the @salpriadi Instagram account and content analysis of published posts. Additionally, interviews with the research subject are conducted to gain a deeper understanding of the strategies and goals behind the established personal branding. The results of this research indicate that Salmantyo Ashrizky Priadi on the Instagram platform meets 11 criteria of Authentic Personal Branding. From the data gathered in this study, there are three main criteria implemented by Sal Priadi to build his Personal Branding on his Instagram account: Consistency, Distinctiveness, and Goodwill. Keywords : Descriptive Analysis, Personal Branding, Social Media, Instagram. Sal Priadi, sebagai salah satu penyanyi sekaligus aktor yang menggunakan media sosial sebagai wadah untuk membangun personal brand dirinya. Penggunaan media sosial Instagram ini, selaras pemanfaatan media sosial agar lebih mudah membranding diri sendiri di depan publik. Penelitian ini bertujuan untuk melakukan analisis deskriptif terhadap personal branding Salmantyo Ashrizky Priadi melalui platform media sosial Instagram, dengan fokus pada akun Instagram @salpriadi. Sal Priadi adalah seorang penyanyi dan musisi yang sedang naik daun di sosial media. Dia berfokus pada genre pop indie yang menjadi selera musik kebanyakan anak muda pada saat ini. Melalui pendekatan kualitatif, studi ini mengeksplorasi berbagai elemen yang berkontribusi terhadap personal branding Salmantyo Ashrizky Priadi, termasuk konten yang diposting, gaya komunikasi, interaksi dengan pengikut, dan citra sosial medianya yang dikaitkan dengan Teori Authentic Personal Branding yang dikemukakan oleh Rampersad. Metode pengumpulan data melibatkan observasi langsung terhadap akun Instagram @salpriadi dan analisis konten dari postingan yang dipublikasikan. Selain itu, wawancara dengan subjek penelitian dilakukan untuk memperoleh pemahaman yang lebih dalam tentang strategi dan tujuan di balik personal branding yang telah dibangun. Hasil dari penelitian ini adalah Salmantyo Ashrizky Priadi di platform Instagram memenuhi 11 kriteria Authentic Personal Branding. Dari data yang didapat dalam penelitian ini, ada 3 kriteria utama yang dilakukan oleh Sal Priadinuntuk membangun Personal Branding di akun Instagramnya yaitu Consitency, Distinctiveness, dan Goodwill. Kata Kunci : Analisis Deskriptif, Personal Branding, Media Sosial, Instagram.

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 24 104
Call Number:	SK/42/24/052
NIM/NIDN Creators:	44220010158
Uncontrolled Keywords:	Analisis Deskriptif, Personal Branding, Media Sosial, Instagram.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 001 Knowledge/Ilmu Pengetahuan > 001.4 Research; Statistical Methods/Riset; Metode Statistik > 001.43 Descriptive and Experimental Methods/Riset Deskriptif, Metode Eksperimen dan Percobaan Ilmiah > 001.433 Descriptive Method/Metode Deskriptif 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	22 May 2024 01:56
Last Modified:	22 May 2024 01:56
URI:	http://repository.mercubuana.ac.id/id/eprint/88766

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