SEPTIANA, SABRINA (2024) ANALISIS ISI AKUN INSTAGRAM @DKIJAKARTA DALAM IMPLEMENTASI GOOD GOVERNANCE OLEH PEMERINTAH PROVINSI DKI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the public communication of the DKI Jakarta Provincial Government in the implementation of good governance through @dkijakarta Instagram account during the period January 2022 – October 2022. As the foundation of this study, researchers use the concept of Public Information by James E. Grunig with the characteristics of good governance according to the United Nations Development Program (UNDP) in its implementation. This research uses a constructivist paradigm with content analysis methods. Data collection is carried out by observation and documentation of content in the form of photos or images uploaded by @dkijakarta Instagram account. Based on the results of research and data analysis conducted, it was concluded that the Public Relations communication model used by @dkijakarta Instagram account is a Public Information model. In the implementation of good governance through public information, the DKI Jakarta Provincial Government has applied the characteristics of good governance in each of its contents. Keywords: Public Information, good governance, public relations, Qualitative Content Analysis, Instagram Penelitian ini bertujuan untuk mengetahui komunikasi publik Pemerintah Provinsi DKI Jakarta dalam implementasi good governance melalui akun Instagram @dkijakarta selama periode Januari 2022 – Oktober 2022. Sebagai landasan dari penelitian ini, peneliti menggunakan konsep Informasi Publik oleh James E. Grunig dengan karakteristik good governance menurut United Nations Development Programme (UNDP) dalam implementasinya. Penelitian ini menggunakan paradigma konstruktivis dengan metode analisis isi. Pengumpulan data dilakukan dengan observasi dan dokumentasi konten berupa foto atau gambar yang di unggah oleh akun Instagram @dkijakarta. Berdasarkan hasil penelitian dan analisis data yang dilakukan, diperoleh kesimpulan bahwa model komunikasi Public Relations yang digunakan oleh akun Instagram @dkijakarta adalah model Informasi Publik. Dalam implementasi good governance melalui informasi publik, Pemerintah Provinsi DKI Jakarta telah menerapkan karakteristik-karakteristik good governance pada setiap unggahannya. Kata Kunci: Informasi Publik, good governance, humas, Analisis Isi Kualitatif, Instagram
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