MEDIA PROMOSI ANJUNGAN SUMATERA BARAT DI TMII

AKBAR, MUHAMMAD AFDAL (2017) MEDIA PROMOSI ANJUNGAN SUMATERA BARAT DI TMII. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Setiap Anjungan di TMII memiliki berbagai macam bentuk media promosi cetak. Berdasarkan dari data tersebut, terbentuklah ide untuk membuat solusi dari permasalahan dari Anjungan Sumatera Barat yang berada di TMII yaitu memperkuat media promosi cetaknya agar visi dan misi Anjungan Sumatera Barat dapat tercapai dan lebih di kenal serta menambah kunjungan wisatawan ke Anjungan Sumatera Barat. Dalam perancangan Media Promosi Anjungan Sumatera Barat tidak semudah yang dibayangkan, banyak proses yang harus dilalui seperti riset dan analisa, brainstorming, eksekusi photo dan vidio, pemilihan layout dan meminta data mengenai anjungan ke pihak Anjungan, proses digital, produksi, dan pasca produksi. Setelah melakukan proses yang panjang ditemukan sebuah kesimpulan bahwa Buku Informasi Anjungan Sumatera Barat yang di buat sudah cukup memberikan kesan brand awerness kepada target. Selain itu Buku Informasi Anjungan Sumatera Barat ini pun sudah mewakilkan apa yang menjadi tujuan dari Anjungan Sumatera Barat.Each Anjungan in TMII has various forms of printed media campaign. Based on these data, ideas for solutions of the West Sumatra Anjungan located in TMII are promotional media for printing and guidance of West Sumatera Anjungan can be achieved and more known and increase tourist visit to West Sumatra Anjungan. In the design of Media Promotion Pavilion of West Sumatra is not as easy as imagined, many processes must be passed such as research and analysis, brainstorming, photo and vidio execution, the selection of layout and demand data about the bridge to the Pavilion, digital process, production, and post production. After doing a long process found a Summary Information Book of West Sumatra Anjungan which is made enough to give the impression brand awangku target. In addition, the Information Book of the Anjungan of West Sumatra has also represented what the purpose of the Anjungan of West Sumatra.

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 17 013
NIM/NIDN Creators: 42313010078
Uncontrolled Keywords: Media Promosi, Buku Informasi Anjungan Sumatera Barat, visi misi.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: NAJLA
Date Deposited: 24 Apr 2024 02:51
Last Modified: 24 Apr 2024 02:51
URI: http://repository.mercubuana.ac.id/id/eprint/88166

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