PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP MINAT MENGGUNAKAN KEMBALI JASA COMMUTER LINE JABODETABEK

ERLANGGA, DITTO (2024) PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP MINAT MENGGUNAKAN KEMBALI JASA COMMUTER LINE JABODETABEK. S1 thesis, Universitas Mercu Buana Jakarta.

	Text (HAL COVER) 01 Cover.pdf Download (373kB)
	Text (ABSTRAK) 02 Abstrak.pdf Download (115kB)
	Text (BAB 1) 03 Bab 1.pdf Restricted to Registered users only Download (307kB)
	Text (BAB II) 04 Bab 2.pdf Download (390kB)
	Text (BAB III) 05 Bab 3.pdf Restricted to Registered users only Download (293kB)
	Text (BAB IV) 06 Bab 4.pdf Restricted to Registered users only Download (584kB)
	Text (BAB V) 07 Bab 5.pdf Restricted to Registered users only Download (121kB)
	Text (DAFTAR PUSTAKA) 08 Daftar Pustaka.pdf Restricted to Registered users only Download (237kB)

Abstract

This study aims to analyze the effect of service quality, price perception and brand image on repurchase intention. The population in this study are consumers who used the Commuter Line Jabodetabek and have made a purchase transaction at least twice. The sample used is 160 consumers, calculated using the Hair formula. Sampling method using purposive sampling. The data collection method uses a survey method, with a g-form questionnaire research instrument. The methods of data analysis using Partial Least Square. This study proves that the service quality has a positive and significant effect on repurchase intention. Price perception has a positive and significant effect on repurchase intention. And brand image has a positive and significant effect on repurchase intention. Keywords: Service Quality, Price Perception, Brand Image, Repurchase Intention, Commuter Line Jabodetabek Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, persepsi harga dan citra merek terhadap minat beli ulang Commuter Line Jabodetabek. Populasi dalam penelitian ini yaitu konsumen yang menggunakan Commuter Line Jabodetabek dan sudah melakukan transaksi pembelian minimal 2 kali. Sampel yang digunakan yaitu sebanyak 160 konsumen, dihitung menggunakan rumus Hair. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian kuesioner g-form. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli ulang. Persepsi harga berpengaruh positif dan signifikan terhadap minat beli ulang. Dan citra merek berpengaruh positif dan signifikan terhadap minat beli ulang. Kata Kunci: Kualitas Pelayan, Persepsi Hagra, Citra Merek, Minat Beli Ulang, Commuter Line Jabodetabek

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 24 046
Call Number:	SE/31/24/032
NIM/NIDN Creators:	43119010156
Uncontrolled Keywords:	Kualitas Pelayan, Persepsi Hagra, Citra Merek, Minat Beli Ulang, Commuter Line Jabodetabek
Subjects:	200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan > 381.1 Retail Trade/Perdagangan Ritail, Pasar 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	15 Mar 2024 03:15
Last Modified:	16 Mar 2024 05:09
URI:	http://repository.mercubuana.ac.id/id/eprint/87152

Actions (login required)

View Item