SUNARSO, SUNARSO (2023) INTERPRETASI TRAVELLER PADA CITRA DESTINASI PARIWISATA JOGJA DI MEDIA SOSIAL INSTAGRAM EXPLORE JOGJA. S2 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Penelitian yang menjadi objek ini berangkat dari maraknya penggunaan Media Sosial Instagram, meningkatnya trend wisata dan kemudian muncul akun Instagram yang menampilkan konten wisata, salah satunya yaitu akun Instagram ExploreJogja, yang menarik traveller untuk menginterpretasikan pesan dalam media tersebut. Oleh karena itu peneliti tertarik untuk meneliti tentang Interpretasi traveller Pada “Citra Destinasi Pariwisata Jogja di Media Sosial Instagram”. Tujuan penelitian ini adalah untuk mengetahui Pemahaman, Pemaknaan dan Interpretasi traveller yang ditampilkan pada Instagram ExploreJogja. Tinjauan pustaka dari penelitian ini terdiri atas enam belas penelitian terdahulu, Media Sosial Instagram, Citra, dan Pemahaman Interpretasi . Penelitian menggunakan Paradigma konstruktivis dengan metode penelitian kualitatif yaitu studi kasus. Hasil penelitian menunjukan pemahaman dan pemaknaan khalayak mengenai destinasi pariwisata Jogja di media sosial instagram ExploreJogja serta Interpretasi penerimaan dari sebelas informan tentang citra destinasi pariwisata yang ditampilkan pada akun instagram Explorejogja. This object of research is based on the widespread use of Instagram Social Media, the increasing trend of tourism and then Instagram accounts that display tourist content appear, one of which is the ExploreJogja Instagram account, which attracts travellers to interpret messages in the media. Therefore, researchers are interested in researching the interpretation of travellers on the "Image of Jogja Tourism Destinations on Instagram Social Media". The purpose of this study was to determine the understanding, meaning and interpretation of travellers displayed on ExploreJogja Instagram. The literature review of this research consists of sixteen previous studies, Instagram Social Media, Image, and Interpretation Understanding. The research uses a constructivist paradigm with qualitative research methods, namely case studies. The results showed the understanding and meaning of audiences about Jogja tourism destinations on ExploreJogja's Instagram social media and the interpretation of acceptance from eleven informants about the image of tourism destinations displayed on Explorejogja's Instagram account.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55221120043 |
| Uncontrolled Keywords: | Interpretasi, Citra, Media Sosial, Instagram Interpretation, Image, Social Media, Instagram |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 27 Feb 2024 03:48 |
| Last Modified: | 27 Feb 2024 03:48 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/86577 |
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