ADHAR, ALFIAN (2024) PERANCANGAN FOOD PACKAGING DINSUM TEH IRMA BRAND ASAL KARAWANG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
In the food industry, especially ready-to-eat food, packaging elements have an important role, apart from functioning as a container for placement, mobility media and protection of related food, packaging also plays a role as the identity of the related food product, this identity also plays a role in the promotional realm to attract more consumers and increase sales. There are many types of food packaging that are adapted to the characteristics of the food being packaged. Apart from its function of containing it, the packaging must also be able to maintain the quality of the food inside so that it remains in ideal condition when served. Keywords: Packaging, ready-to-eat food Dalam industri makanan siap saj elemen kemasan memiliki peranan penting, selain berfungsi sebagai wadah penempatan, media mobilitas, dan perlindungan makanan terkait, kemasan juga berperan sebagai identitas dari produk makanan terkait, identitas ini juga berperan dalam ranah promosi untuk menarik lebih banyak konsumen dan meningkatkan penjualan. Kemasan makanan memiliki banyak jenisnya yang disesuaikan dengan karakteristik makanan yang dikemasnya, selain fungsi untuk mewadahi, kemasan juga harus mampu menjaga kualitas makanan didalamnya agar tetap dalam kondisi ideal pada saat dihidangkan. Kata kunci : Kemasan, Makanan siap saji
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