JAYA, KEVIN SANTONO (2024) PEMETAAN OPINI KHALAYAK TERHADAP KONTEN YOUTUBE CAMEO PROJECT. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Comedy is implemented in many versions, Cameo Project has been around for a long time in the field of comedy sketches, from the beginning comedy sketches which became a characteristic and there are many more comedy content versions of Cameo Project, with the development of Cameo Project comedy it is of course difficult to maintain because of the audience's wishes and in the end there are many opinions changes, this research aims to find out the Mapping of Audience Opinions on YouTube Cameo Project content This research uses a post-positivism paradigm, with a qualitative approach. The theory in this research uses qualitative analysis according to the Miles and Huberman model. The subjects of this research were people who had watched the video from Cameo Project YouTube channel. The results of the research stated that the mapping of audience opinion on Cameo Project content was divided into 2, namely informants who watched the video in full and from the YouTube shorts, the results of this mapping, both of whom thought that Cameo Project was funny, provided education and had an influence on the audience, Keywords: Opinion, Audience, Cameo Project, YouTube. Komedi diaplikasikan dengan banyak versi, Cameo Project termasuk lama dalam bidang sketsa komedi, dari awal sketsa komedi yang menjadi ciri khas dan masih banyak lagi konten komedi versi Cameo Project, dengan perkembangan komedi Cameo Project tentunya sulit untuk memperthakankan karena keinginan audiens dan pada akhiranya banyak opini yang berubah, pada penelian ini bertujuan untuk mengethui Pemetaan Opini Khalayak terhadap konten YouTube Cameo Project Penelitian ini menggunakan paradigma post positivisme, dengan pendekatan kualitatif. Teori dalam penelitian ini menggunakan analisis kualitatif menurut model Miles dan Huberman. Adapun Subyek penelitian ini adalah orang yang pernah menonton konten video dari channel YouTube Cameo Project . Hasil penelitian menyatakan Pemetaan opini khalayak terhadap konten Cameo Project, dibagi menjadi 2 yaitu informan yang menoton video secara ful dan dari short YouTube hasil dari pemetaa ini keduanya sama-sam beranggapan bahwa Cameo Projek lucu, memberikan edukasi, dan memberikanpengaru bagi khalayaknya, Kata kunci: Opini, Khalayak, Cameo Project, YouTube
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