RYNALDY, ADAM (2024) ETNOGRAFI KOMUNIKASI DALAM TARI TRADISIONAL MELAYU JAMBI YA FATTAH LUBUK LANDAI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Arts and culture were an effective form of communication at that time, advice and moral messages were communicated through art. One of the characteristics of communication through art is found in Jambi's traditional Malay art, namely the Ya Fattah Lubuk Landai dance. The Ya Fattah Lubuk Landai dance is a dance with Islamic nuances. This dance disappeared and then rose again. Several levels of society are still trying to maintain this dance so that it can be widely known by the public. This researcher aims to find out a general description of the Jambi Ya Fattah Lubuk Landai traditional Malay dance. This research uses a qualitative approach method with an ethnographic communication study. This research explains that communication events, communication actions, and communication patterns can be known through the explanation of Dell Hymes's speaking theory regarding eight components consisting of setting & scene, participants, ends, act sequence, key, instrumentals, norms of interaction and interpretation, and genre. , which helps to understand more deeply the meanings of the poetry used in the Ya Fattah Lubuk Landai Dance. There are fifteen characters or dance steps and poetry which have the meaning of spreading the message of Islam. The Ya Fattah Lubuk Landai Dance Series is one of the local wisdoms of the residents of Lubuk Landai Village in maintaining their ancestral cultural heritage while preserving their culture and customs. Keywords: Ya Fattah Dance, Communication Patterns, Communication Ethnograpy Seni budaya merupakan salah satu bentuk komunikasi yang efektif pada masanya, nasihat dan pesan moral dikomunikasikan melalui kesenian. Salah satu ciri komunikasi melalui kesenian tedapat pada kesenian tradisional melayu Jambi yaitu tari Ya Fattah Lubuk Landai. Kesenian tari Ya Fattah lubuk landai merupakan salah satu tarian bernuansa Islami. Tarian ini sempat menghilang kemudian bangkit kembali. Beberapa lapisan masyarakat masih berusaha untuk mempertahankan Tarian ini hingga nantinya bisa dikenal luas oleh masyarakat. Peneliti ini bertujuan untuk mengetahui gambaran umum mengenai Tari tradisional Melayu Jambi Ya Fattah lubuk landai. Penelitian ini menggunakan metode pendekatan kualitatif dengan studi etnografi komunikasi. Penelitian ini memaparkan bahwa peristiwa komunikasi, tindakan komunikasi, dan pola komunikasi dapat diketahui melalui penjelasan teori speaking dell hymes tentang delapan komponen yang terdiri dari setting & scene, participants, ends, act squence, key, instumentals, norm of interaction and interpretation, dan genre, yang membantu untuk mengetahui lebih dalam makna-makna dari syair yang dipakai dalam Tari Ya Fattah Lubuk Landai. Terdapat lima belas karakter atau gerak langkah dan syair tarian yang memiliki makna syiar dakwah agama Islam. Rangkaian Tari Ya Fattah Lubuk Landai merupakan salah satu kearifan lokal warga Desa Lubuk Landai dalam mempertahankan warisan budaya leluhur sekaligus menjaga budaya dan adat istiadat. Kata kunci: Tari Ya Fattah Lubuk Landai, Pola Komunikasi, Etnografi Komunikasi
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