ROMADON, TAUFIK (2017) PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA SISTEM E-LEARNING DI UNIVERSITAS MERCU BUANA. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to examine and analyze the effect of product quality and service quality on the user satisfaction of e-learning system in Universitas Mercu Buana. The sampling method used was probability sampling. Base on the population of 27.456 students, included to reguler program one, reguler program two, and postgraduate program, 394 respondents fullfilled the creteria of sample. The method of analysis used in this study is multiple linear regression. The result showed that product quality and service quality are having positif significant influence to the user satisfaction. Product quality is the most significant variable in influencing user’s satisfaction of e-learning system in Universitas Mercu Buana. Keywords: E-learning, Product Quality, Service Quality, Universitas Mercu Buana, User satisfaction. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pengguna sistem e-learning di Universitas Mercu Buana. Metode sampling yang digunakan adalah probability sampling. Dari populasi 27.456 mahasiswa program reguler 1, reguler 2 dan pasca sarjana, 394 responden memenuhi kreteria sampel. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menujukan kualitas produk dan kualitas pelayanan secara bersama-sama (simultan) berpengaruh secara positif signifikan terhadap kepuasan pengguna. Kualitas produk merupakan variabel yang paling besar pengaruhnya terhadap kepuasan pengguna sistem e-learning di Universitas Mercu Buana. Kata kunci: e-learning, Kepuasan Pengguna, Kualitas Produk, Kualitas Pelayanan, Universitas Mercu Buana
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 17 076 |
| NIM/NIDN Creators: | 55115010003 |
| Uncontrolled Keywords: | e-learning, Kepuasan Pengguna, Kualitas Produk, Kualitas Pelayanan, Universitas Mercu Buana |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | ELMO ALHAFIIDH PUTRATAMA |
| Date Deposited: | 16 Nov 2023 08:04 |
| Last Modified: | 17 Apr 2024 03:17 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/84226 |
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