LAZUARDI, PANDU (2023) PERSONAL BRANDING LUHUT BINSAR PANDJAITAN (Analisis Isi Kuantitatif melalui Portal Berita Online Kompas.com, Detik.com,Tempo.co, Tribun Network, dan Pikiranrakyat.com, pada Kasus Keterlibatan Bisnis PCR Test Periode November 2021). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Personal branding is the communication process undertaken by an individual through achievements, skills, personality, abilities, uniqueness, and how these values collectively provide a positive self-image to the wider public. This study aims to analyze how Luhut Binsar Pandjaitan's Personal Branding is portrayed in the coverage of the PCR Test case by online news portals (Kompas.com, Detik.com, Tempo.co, Tribun Network, and Pikiranrakyat.com). The research method used is content analysis with a quantitative content analysis approach within the paradigm is descriptive quantitative. The study is based on 8 (eight) elements of personal branding, namely: specialization, leadership, personality, differentiation, visibility, unity, perseverance, and reputation. These 8 (eight) elements were examined through the content of 5 (five) online news portals. The findings of the study reveal the presence of personal branding elements in the news excerpts published on these five online news portals. Keywords: Personal Branding, Content Analysis, Media Personal branding merupakan proses komunikasi yang dilakukan seseorang melalui hasil prestasi, keahlian, kepribadian, kemampuan, keunikan, dan bagaimana dari keseluruhan nilai-nilai tersebut dapat memberikan gambaran diri yang positif dimata khalayak luas. Penelitian ini bertujuan untuk menganalisa bagaimana personal branding Luhut Binsar Pandjaitan mengenai keterlibatan kasus PCR Test dalam pemberitaan portal berita online (Kompas.com, Detik.com, Tempo.co, Tribun Network, dan Pikiranrakyat.com). Metode penelitian yang dilakukan adalah analisis isi dengan pendekatan analisis isi kuantitatif melalui paradigma penelitian kuantitatif deskriptif. Hasil penelitian dilakukan berdasarkan 8 (delapan) unsur pembentukan personal branding, yaitu: spesialisasi, kepemimpinan, kepribadian, perbedaan, visibility, kesatuan, keteguhan, dan nama baik. Kedelapan unsur tersebut diteliti melalui 5 (lima) portal berita online. Penelitian yang dilakukan mendapatkan hasil bahwa terdapat unsur-unsur personal branding dari cuplikan-cuplikan berita yang terbit pada lima portal berita online tersebut. Kata Kunci: Personal Branding, Analisis Isi, Media
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/552. 23 041 |
| NIM/NIDN Creators: | 55220110010 |
| Uncontrolled Keywords: | Personal Branding, Analisis Isi, Media |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 14 Oct 2023 08:28 |
| Last Modified: | 14 Oct 2023 08:28 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/82522 |
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