IMPRESSION MANAGEMENT GENERASI Z SEBAGAI PEMBENTUKAN CITRA DIRI MELALUI MEDIA SOSIAL INSTAGRAM (Studi Dramaturgi pada Generasi Z Anggota Komunitas Dance Cover K-Pop Invasion Dance Cover)

Nabila, Yasmin (2021) IMPRESSION MANAGEMENT GENERASI Z SEBAGAI PEMBENTUKAN CITRA DIRI MELALUI MEDIA SOSIAL INSTAGRAM (Studi Dramaturgi pada Generasi Z Anggota Komunitas Dance Cover K-Pop Invasion Dance Cover). S1 thesis, Universitas Mercu Buana Jakarta.

[img] Text (HAL COVER)
01 Cover - yasmin nabila.pdf
Download (535kB)
[img] Text (BAB I)
02 Bab 1 - yasmin nabila.pdf
Restricted to Registered users only
Download (445kB)
[img] Text (BAB II)
03 Bab 2 - yasmin nabila.pdf
Restricted to Registered users only
Download (456kB)
[img] Text (BAB III)
04 Bab 3 - yasmin nabila.pdf
Restricted to Registered users only
Download (344kB)
[img] Text (BAB IV)
05 Bab 4 - yasmin nabila.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (BAB V)
06 Bab 5 - yasmin nabila.pdf
Restricted to Registered users only
Download (271kB)
[img] Text (DAFTAR PUSTAKA)
07 Daftar Pustaka - yasmin nabila.pdf
Restricted to Registered users only
Download (328kB)
[img] Text (LAMPIRAN)
08 Lampiran - yasmin nabila.pdf
Restricted to Registered users only
Download (649kB)

Abstract

Generation Z as one of the biggest K-Pop fans (K-Popers) in Indonesia does various things to show their love for their idols, one of which is doing K-Pop dance covers. Many of them are the members of K-Pop cover dance community. As the i-generation or internet generation, almost all of the Generation Z activities are carried out in cyberspace, including the formation of their selfimage through the Instagram social media. This study aims to determine the front stage and back stage of Generation Z as a member of K-Pop dance cover community Invasion Dance Cover that performs impression management as a form of self-image bulding through Instagram social media. This study uses the Dramaturgy theory by Erving Goffman, who views that the social life that individuals live has in common with theatrical stage. Individuals try their best to present a self-image that is acceptable to others. This research uses a qualitative approach with a dramaturgy study method. There are three key informants who are Generation Z, members of Invasion Dance Cover. Data collection techniques used are in-depth interviews, observation and documentation. Data analysis techniques used is data analysis techniques by Miles and Huberman, including data reduction, data display, and conclusion drawing or verification. The results showed that Generation Z members of Invasion Dance Cover showed their self-image as the members of K-Pop dance cover community with several supporting aspects such as appearance, manner, and settings, depending on the impression they wanted to build on their Instagram social media. Keywords: Instagram, Impression Management, Self Image Generasi Z sebagai salah satu penggemar K-Pop terbesar di Indonesia melakukan berbagai hal untuk menunjukkan rasa cintanya kepada idola mereka, salah satunya dengan melakukan dance cover K-Pop. Banyak dari mereka yang tergabung pada komunitas dance cover K-Pop. Sebagai i-generation atau generasi internet, hampir seluruh aktivitas Generasi Z dilakukan di dunia maya, termasuk pembentukan citra diri melalui media sosial Instagram. Penelitian ini bertujuan untuk mengetahui panggung depan dan panggung belakang Generasi Z anggota komunitas dance cover K-Pop Invasion DC yang melakukan impression management sebagai pembentuk citra diri melalui media sosial instagram. Penelitian ini menggunakan teori Dramaturgi oleh Erving Goffman, yang memandang bahwa kehidupan sosial yang dijalani individu memiliki kesamaan dengan panggung sandiwara. Individu berusaha sebaik mungkin untuk menyajikan gambaran diri yang dapat diterima oleh orang lain. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi dramaturgi. Terdapat tiga informan kunci yang merupakan Generasi Z anggota Invasion DC. Teknik pengumpulan data yang digunakan adalah wawancara mendalam, observasi dan dokumentasi. Tenik analisis data menggunakan teknik analisis data Miles dan Huberman, meliputi reduksi data, penyajian data, dan penrikan kesimpulan. Hasil penelitian menunjukkan bahwa Generasi Z anggota Invasion DC menunjukkan citra diri mereka sebagai anggota komunitas dance cover K-Pop dengan beberapa aspek pendukung appeareance, manner, dan setting yang disesuaikan, tergantung dengan kesan yang ingin mereka bangun pada media sosial Instagramnya. Kata Kunci: Instagram, Impression Management, Citra Diri

Item Type: Thesis (S1)
NIM/NIDN Creators: 44218010077
Uncontrolled Keywords: Instagram, Impression Management, Citra Diri
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: ASHAIDAH AZLYA PUTRI
Date Deposited: 28 Jul 2023 03:58
Last Modified: 28 Jul 2023 03:58
URI: http://repository.mercubuana.ac.id/id/eprint/79742

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.