ERLANGGA, DANDI (2021) PENGARUH E-PROMOSI, HARGA DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG EVENT SYNCHRONIZE FESTIVAL. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study discusses what factors increase buying visiting decision to Synchronize Festival. The independent variables obtained from the preliminary survey results are e-Promotion, Price, and Tourist Attraction. This study uses SEM data analysis techniques and data processing using PLS. The population is the population with the face of living in DKI Jakarta and the criteria desired by the people of DKI Jakarta who are requested 17 years and over and had been visit Synchronize Festival, with a sample of 155 respondents. The sampling technique uses purposive sampling. By using quantitative descriptive. The results of this study indicate that the e-Promotion has a significant positive effect on visiting decision, price has a significant positive effect on visiting deicisiont, and tourist attraction has a significant positive visiting decisiont. Keyword: e-Promotion, Price, Tourist Attraction, Visiting Decision, Synchronize Festival Penelitian ini bertujuan untuk membahas mengenai faktor apa saja yang mempengaruhi Keputusan Berkunjung. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah e-Promosi, Harga dan Daya Tarik Wisata. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan PLS. Populasinya adalah penduduk berwilayah tinggal di DKI Jakarta dan kriteria yang diinginkan masyarakat DKI Jakarta yang berumur 17 tahun keatas dan pernah berkunjung ke event Synchronize Festival, dengan sampel 155 responden. Teknik pengambilan sampel menggunakan purposive sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa e-Promosi berpengaruh positif signifikan terhadap keputusan berkunjung, harga berpengaruh positif signifikan terhadap keputusan Berkunjung, serta Daya Tarik Wisata berpengaruh positif signifikan terhadap keputusan berkunjung. Kata kunci : e-Promosi, Harga, Daya Tarik Wisata, Keputusan Berkunjung, Synchronize Festival
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43116010338 |
| Uncontrolled Keywords: | e-Promosi, Harga, Daya Tarik Wisata, Keputusan Berkunjung, Synchronize Festival |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 25 Jul 2023 03:09 |
| Last Modified: | 25 Jul 2023 03:09 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79568 |
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