NINGSIH, RONA JUNIATI WIDIA (2021) PENGARUH CITRA DESTINASI, FASILITAS DAN PROMOSI TERHADAP MINAT BERKUNJUNG KEMBALI (Studi Objek Wisata Kampung Cai Rancaupas ). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze the effect of destination image, facility, and promotion on Revisit Intention. The sample in this study was 100 respondents of destination Kampung Cai Rancaupas, calculated based on the Roscoe formula. The sampling method using Spss, the method of collecting data using the survey method, with the research instrument is a questionnaire. Data analysis method uses Partial Least Square. This research proves that destination image has a positive and significant effect on revisit intention. promotion has a positive and significant effect on revisit intention. Facility has a positive and significant effect on revisit intention. Keywords: Destination Image , Promotion, Facility, Revisit Intention. Penelitian ini bertujuan untuk menganalisis pengaruh citra destinasi, fasilitas dan promosi terhadap minat berkunjung kembali pada objek wisata kampung cai Rancaupas. Sampel dalam penelitian ini adalah 100 responden kampung cai Rancaupas, dihitung berdasarkan Roscoe. Metode penarikan sampel menggunakan Spss, metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa citra destinasi berpengaruh positif dan signifikan terhadap minat berkunjung kembali. fasilitas berpengaruh positif dan signifikan terhadap minat berkunjung kembali. promosi berpengaruh signifikan terhadap minat berkunjung kembali. Kata Kunci : Citra Destinasi, Fasilitas, Promosi, Minat Berkunjung.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43115120178 |
| Uncontrolled Keywords: | Citra Destinasi, Fasilitas, Promosi, Minat Berkunjung. |
| Subjects: | 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 22 Jul 2023 03:44 |
| Last Modified: | 22 Jul 2023 03:44 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79466 |
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