PENGARUH MUSLIM FRIENDLY AMENITIES SELFIE PROMOTION DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN GENERASI Z MUSLIM PADAWISATA HALAL DI KOTA BANDUNG

FIRJATULLAH, GIAN RAFI (2021) PENGARUH MUSLIM FRIENDLY AMENITIES SELFIE PROMOTION DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN GENERASI Z MUSLIM PADAWISATA HALAL DI KOTA BANDUNG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Bandung is an area in West Java where the population is Muslim. Currently, Indonesian tourism has a new concept, namely halal tourism. The purpose of this study was to see and analyze the influence of muslim friendly amenities, selfie promotion, and service quality on the interest in returning Muslim Generation Z tourists to Halal tourism in Bandung. The object of this research was Generation Z with 147 respondents. The approach used in this study is the Component-Based or Variance-Based Structural Equation Modeling with the Smart-PLS 3.0 analysis tool. The results showed that Muslim friendly communities had a positive and significant influence on the interest in visiting Generation Z Muslims. The results showed that promotional selfies had a positive and significant influence on the interest of Generation Z Muslim visits and service quality had a positive and significant influence on the interest in the return visits of Generation Z muslims. Keywords: Muslim friendly amenities, Selfie promotion, and Service quality for Returning Interest, Generation Z Muslims, Halal Tourism, Bandung City Bandung merupakan daerah di Jawa Barat yang mayoritas penduduk nya beragama Islam. Saat ini pariwisata Indonesia memiliki konsep baru yaitu pariwisata halal. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Muslim friendly amenities, Selfie promotion, dan Kualitas pelayanan terhadap minat berkunjung kembali wisatawan generasi Z muslim pada wisata halal di kota Bandung. Objek penelitian ini adalah Generasi Z Muslim sebanyak 147 responden. Pendekatan yang digunakan dalam penelitian ini adalah Component atau Variance Based Structural Equation Model dengan alat analisis Smart-PLS 3.0. Hasil penelitian menunjukkan muslim friendly amenities memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali generasi Z muslim. Hasil penelitian menunjukkan selfie promotion memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali generasi Z muslim dan Kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali generasi Z muslim. Kata Kunci: Muslim Friendly Amenities, Selfie Promotion, dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali, Generasi Z Muslim, Wisata Halal, Kota Bandung

Item Type: Thesis (S1)
NIM/NIDN Creators: 43117010004
Uncontrolled Keywords: Muslim Friendly Amenities, Selfie Promotion, dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali, Generasi Z Muslim, Wisata Halal, Kota Bandung
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: CALVIN PRASETYO
Date Deposited: 18 Jul 2023 03:26
Last Modified: 18 Jul 2023 03:26
URI: http://repository.mercubuana.ac.id/id/eprint/79342

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