FAUZI, DENNI DALI (2020) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI KAFE KAMPUNG KOPI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study is to determine the effect of service quality, product quality and price on product purchasing decisions at Kampung Kopi Cafe. The object of this study is the customer of Kampung Kopi who has made a purchase. This research was conducted on 210 respondents using a quantitative descriptive approach. Therefore, the analysis of the data used is statistical analysis with software output processing with SPSS 23, 2020 and primary data processed using Smart-PLS, 2020. The results of this study indicate that the t test (bootsrapping) the independent variable service quality, product quality, and the price has a positive and significant effect on the dependent variable, namely purchasing decisions at Kampung Kopi Café. Keywords : Service Quality, Product Quality, Price, Buying Decision, Kampung Kopi Penelitian ini untuk mengetahui pengaruh kualitas pelayanan, kualitas produk dan harga terhadap keputusan pembelian produk di Kafe Kampung Kopi. Objek penelitian ini adalah pelanggan Kampung Kopi yang telah melakukan pembelian. Penelitian ini dilakukan terhadap 210 responden dengan menggunakan pendekatan deskriptif kuantitatif. Oleh karena itu, Analisis data yang digunakan adalah analisis statistik dengan software Output pengolahan dengan SPSS 23, 2020 dan Data primer diolah menggunakan Smart-PLS, 2020. Hasil penelitian ini menunjukan bahwa secara uji t (bootsrapping) variabel independen kualitas pelayanan, kualitas produk, dan harga berpengaruh positif dan signifikan terhadap variabel dependen yaitu keputusan pembelian di Kafe Kampung Kopi. Kata Kunci: Kualitas Pelayanan, Kualitas Produk, Harga, Keputusan Pembelian, Kampung Kopi.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 20 555 |
| NIM/NIDN Creators: | 43116110012 |
| Uncontrolled Keywords: | Kualitas Pelayanan, Kualitas Produk, Harga, Keputusan Pembelian, Kampung Kopi. |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ELMO ALHAFIIDH PUTRATAMA |
| Date Deposited: | 24 Jun 2023 04:24 |
| Last Modified: | 24 Jun 2023 04:24 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/78438 |
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