ANALISIS RESEPSI GENERASI Z TERHADAP TOXIC MASCULINITY PADA KONTEN PODCAST DEDDY CORBUZIER EPISODE “YAKIN COWOK? KOK MAKE UP?

ARDYANSYAH, ALDY (2023) ANALISIS RESEPSI GENERASI Z TERHADAP TOXIC MASCULINITY PADA KONTEN PODCAST DEDDY CORBUZIER EPISODE “YAKIN COWOK? KOK MAKE UP? S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Toxic masculinity is a social construction of how men should behave by imposing male or male standards where men should not show emotion, and other stereotypes. In this study, the authors used qualitative research types with reception analysis methods, model encoding decoding Stuart Hall. The informant was given treatment in the form of a podcast spectacle Close The Door Deddy Corbuzier, then gave their respective meaning, and acceptance of Dominant, Negotiation, and Opposition. The results of the study showed the diversity of audience perspective of Close The Door content showed that one infroman with a background that has a dislike of Deddy Corbuzier said that Deddy Corbuzier podcast tends to be Toxic Masculinity, the other source has a focus on the content of the podcast that the content of the podcast is not Toxic Masculinity. Decoding informant on Close The Door podcast was obtained by results showing six Generation Z informants in the dominant category, which is agreed that the content of Close The Door Deddy Corbuizer podcast deserves to be aired in Indonesia. Two Generation Z speakers are in the sense of negotiation, this shows in the Close The Door podcast agree with Deddy content, in certain parts there is a chat that is not in line with the source’s view but is still acceptable. Four Generation Z Informers interpreted opposite or opposition podcast content, which means that Deddy content is just a content requirement and is not a toxic masculinity based on chat. Keywords : Toxic Masculinity, Generation Z, Close The Door, Reception Analysis Toxic masculinity merupakan konstruksi sosial tentang bagaimana seharusnya laki-laki berperilaku dengan memaksakan standar jantan atau lakilaki sejati dimana laki-laki tidak boleh menunjukan emosi, dan stereotip lainnya. Dalam penelitian ini, penulis menggunakan jenis penelitian kualitatif dengan metode analisis resepsi (reception analys), model encoding decoding Stuart Hall. Informan diberi treatment berupa tontonan podcast Close The Door Deddy Corbuzier, kemudian memberikan pemaknaan mereka masing-masing, dan penerimaan yaitu Dominan, Negosiasi, dan Oposisi. Hasil penelitian menunjukkan keragaman penerimaan penonton atas konten Podcast Close The Door menunjukkan bahwa satu infroman dengan latar belakang yang memiliki ketidaksukaan terhadap Deddy Corbuzier mengatakan bahwa podcast Deddy Corbuzier cenderung Toxic Masculinity, narasumber yang lain memiliki focus kepada obrolan konten podcast tersebut cenderung memaknai bahwa konten podcast tersebut tidaklah Toxic Masculinity. Decoding informan terhadap podcast Close The Door diperoleh hasil yang menunjukkan enam informan Generasi Z berada pada kategori dominan, yaitu sepakat bahwa konten podcast Close The Door Deddy Corbuizer pantas ditayangkan di negera Indonesia. Sebanyak dua narasumber Generasi Z berada pada pemaknaan negosiasi, hal ini menunjukan didalam podcast Close The Door sepakat dengan konten Deddy, pada bagian tertentu terdapat obrolan yang tidak sejalan dengan pandangan narasumber tetapi masih dapat diterima. Sebanyak empat Informan Generasi Z menafsirkan konten podcast secara berlawanan atau oposisi, yang memaknai bahwa konten Deddy hanyalah kebutuhan konten dan bukanlah toxic masculinity berdasarkan obrolan. . Kata Kunci : Toxic Masculinity, Generasi Z, Close The Door, Analisis Resepsi

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 23 041
NIM/NIDN Creators:	44115010099
Uncontrolled Keywords:	Toxic Masculinity, Generasi Z, Close The Door, Analisis Resepsi
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.62 Interfacing and Communications Protocols (Standards)/Tampilan Antarmuka dan Protokol Komunikasi (Standar)
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	MILA RISKA
Date Deposited:	15 May 2023 07:42
Last Modified:	22 May 2023 01:46
URI:	http://repository.mercubuana.ac.id/id/eprint/77113

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