RIDHA, CYANTHIKA SYAFA ATWHARIZKA (2023) PENGARUH CITRA DESTINASI, FASILITAS DAN E-WOM TERHADAP MINAT BERKUNJUNG KE DESTINASI WISATA DI PULAU PRAMUKA KEPULAUAN SERIBU. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the effect of destination image, facilities, and e-WOM on visiting intentions at the Thousand Islands Pramuka Island Tourism Destinations. The object of this research is tourists who have visited Pramuka Island, Pulau Seribu. The sample in this study was 150 respondents, calculated based on the hair formula. The research method used is quantitative research and the data analysis method used is the PLS (Partial Least Square) technique through the statistical software SmartPLS 3.3.3, with the research instrument being a questionnaire. This study proves that destination image has a positive and significant for visiting intentions,. Facilities have a positive significant for visiting intentions and e-WOM have a positive and significant for visiting intentions. Keywords: Destination Image, Facilities, e-WOM, Interest in Visiting. Penelitian ini bertujuan untuk mengetahui pengaruh Citra Destinasi, Fasilitas, dan e-WOM terhadap minat berkunjung pada Destinasi Wisata Pulau Pramuka Kepulauan Seribu. Objek penelitian ini adalah wisatawan yang sudah pernah berkunjung ke pulau pramuka kepulau seribu. Sampel dalam penelitian ini sebanyak 150 responden, dihitung berdasarkan rumus hair. Metode penelitian yang digunakan adalah penelitian kuantitatif dan metode analisis data yang digunakan adalah teknik PLS (Partial Least Square) melalui software statistik SmartPLS 3.3.3, dengan instrumen penelitian adalah kuisioner. Penelitian ini membuktikan bahwa citra destinasi berpengaruh positif dan signifikan terhadap minat berkunjung. Fasilitas berpengaruh positif dan signifikan terhadap minat berkunjung dan e-WOM berpengaruh positif dan signifikan terhadap minat berkunjung. Kata Kunci : Citra Destinasi, Fasilitas, e-WOM, Minat Berkunjung.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 23 017 |
| Call Number: | SE/31/23/179 |
| NIM/NIDN Creators: | 43118010173 |
| Uncontrolled Keywords: | Citra Destinasi, Fasilitas, e-WOM, Minat Berkunjung. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MILA RISKA |
| Date Deposited: | 24 May 2023 05:02 |
| Last Modified: | 24 May 2023 06:01 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/76850 |
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