SETYANTI, GITA AMALIA (2023) PARIWISATA 4.0 MUSEUM NASIONAL INDONESIA MELALUI PEMANFAATAN MEDIA KOMUNIKASI DIGITAL VIRTUAL TOUR PADA MASA PANDEMI COVID-19. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Museum Nasional Indonesia sebagai Industri pariwisata juga menjadi salah satu sektor yang sangat terdampak oleh Covid-19. Pemanfataan teknologi menjadi fokus dalam upaya menjawab tantangan yang terjadi pada masa pandemi Covid-19. Jadi dalam hal ini bahwa pariwisata 4.0 adalah pengembangan industri pariwisata dengan menggunakan teknologi yang digunakan dalam industri 4.0 yang memungkinkan industri pariwisata menjadi lebih cerdas. Bertujuan untuk mengetahui dan menganalisis Pariwisata 4.0 Museum Nasional Indonesia Melalui Pemanfaatan Media Komunikasi Digital Virtual Tour Pada Masa Pandemi Covid-19. Ada lima penelitian terdahulu sebagai perbandingan penelitian. Teori yang peneliti gunakan dalam skripsi ini antara lain komunikasi, komunikasi pariwisata, dan manajemen public relations. Paradigma penelitian yang dilakukan adalah interpretif / konstrutivisme. Penelitian dilakukan dengan metode kualitatif deskriptif. Ada empat narasumber untuk subyek penelitian. Penelitian ini dilakukan dengan cara wawancara dan observasi untuk mengetahui pemanfaatan virtual tour museum menurut pihak museum dan pengunjung. Juga dilakukan dokumentasi dan studi kepustakaan. Berdasarkan penelitian dan analisis data yang telah dilakukan penulis dari hasil wawancara dengan informan terkait, maka didapatkan adanya inovasi pariwisata 4.0 virtual tour museum menjawab tantangan adanya pandemi covid-19 yang juga dapat menghubungkan pengunjung yang keterbatasan dana, transportasi, ataupun aksebilitas. Kekurangannya atau hambatannya karena koneksi internet dan tidak bisa merasakan langsung aura benda-benda yang ada di ruang pamer. Kata kunci: Komunikasi Digital, Tur Musuem Virtual, Pariwisata 4.0, Inovasi. The Indonesian National Museum as a tourism industry is also one of the sectors that has been heavily affected by Covid-19. The use of technology is the focus of efforts to answer the challenges that occur during the Covid-19 pandemic. So in this case that tourism 4.0 is the development of the tourism industry by using the technology used in industry 4.0 which allows the tourism industry to be smarter. Aims to find out and analyze Tourism 4.0 of the Indonesian National Museum through the Utilization of Virtual Tour Digital Communication Media During the Covid-19 Pandemic. There are five previous studies as a comparison of research. Theories that researchers use in this thesis include communication, tourism communication, and public relations management. The research paradigm used is interpretive/constructivism. The research was conducted using a descriptive qualitative method. There are four sources for research subjects. This research was conducted by means of interviews and observations to find out the utilization of the museum's virtual tour according to the museum and visitors. Documentation and literature studies were also carried out. Based on research and data analysis that has been carried out by the author from interviews with related informants, it is found that there is a tourism innovation 4.0 virtual tour museum that answers the challenges of the COVID-19 pandemic which can also connect visitors with limited funds, transportation, or accessibility. The lack or obstacle is because of the internet connection and not being able to feel the aura of objects in the showroom directly. Keyword: Digital Communication, Virtual Tour Musuem, Tourism 4.0, Innovation.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44220110066 |
| Uncontrolled Keywords: | Kata kunci: Komunikasi Digital, Tur Musuem Virtual, Pariwisata 4.0, Inovasi. Keyword: Digital Communication, Virtual Tour Musuem, Tourism 4.0, Innovation. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | SITI NOVI NUR CAHYANI |
| Date Deposited: | 25 Mar 2023 07:18 |
| Last Modified: | 25 Mar 2023 07:18 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/75488 |
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