NURAPRIYANTI, TIA (2015) IMPLEMENTASI CORPORAT SOCIAL RESPONSIBILITY DALAM MEMBENTUK BRAND EQUITY (STUDI KASUS PROGRAM MENARA AIR MUAMALAT DI BAITUL MAAL MUAMALAT, MUAMALAT BANK). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
CSR Corporat Social Responsibility is one of compulsory that must be held by company according to the new Law of Limited Liability Company (UUPT) article 74, UU Nomber 40 year 2007. This law obligates industry or cooperation to carry it out. Rising of life quality care, of social harmonization, and of environtment influence on business. So, it brings suit up on company role in order to have social responsibility. The analysis of the research data is qualitative: the secondary data i.e. theory, definition and substance from some literature, and law and regulation and the primary data from interview, observation and field study. The paradigm that is used is Post-Positivism traying to get deeper and holistic describtion. The theory is stackeholders theory by Freeman (1984) stating that company is an organ relating to other sides that is corcerned, in or out of the company. The approach is case study. Based on the analiysis result, it is reached that the social responsibility realization of Baitul Maal Muamalat is making society developments: Scholarship crew children education, Muamalat Perceptive Act. Sharing of Cahaya Qur’ban, Sharing of Cahaya Ramadhan, Mangrove Plantation, Flora and Fauna Care, Irigation Creation (ex. Muamalat Water Tower). The obstacles faced were time, fund and place, but it was helped by the third side as CSR Implementator located in Dekoro Village. So, Muamalat Water Tower is built well. Even it becomes the icon of Pekalogan. Key word : framing news, framing analysis, and construction of reality
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-552-15-076 |
| Call Number: | TK/52/15/107 |
| NIM/NIDN Creators: | 55210110065 |
| Uncontrolled Keywords: | CRS, Post-Positivisme dan stakeholders theory, CORCOM, korporate komunikasi dan komunikasi pemasaran |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 28 Oct 2015 15:01 |
| Last Modified: | 25 Jun 2022 02:42 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/7508 |
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